利用补充邮件模板向现有客户销售商品是一种高效的方式,具有高达60-70%的转化率。补充邮件提醒客户及时补货,尤其对可重复消费品有效。优化发送时间与简化补货流程能进一步提升效果。
利用补充邮件模板出售商品给现有的客户是一种最有效最简单的方式,来为B2C企业增加收入和盈利。为什么?因为您向现有的客户销售产品的可能性会高达60-70%,而向新客户销售产品的可能性只有5-20%。因此,使用补充邮件模板是对您的销售策略的完善。这些邮件及时,相关且非常高效——然而,这也是最常被忽视的工具之一,电商店铺的所有者可以使用其来推动重复购买并提高销售额。
补充邮件是发送给客户的电子邮件,以提醒他们在某一产品即将用完时补充库存。这是一种邮件营销手段,主要用于那些经营可补充性消费品的公司(比如个人护理和美容产品,食物和饮料,维生素和补品,药品,家庭清洁药品,宠物食品等)。
当客户重新购买以前购买过的商品时(基于数据预测),会自动触发并发送补充邮件。这些类型的邮件也可以成功地用于出售最终会磨损的非消耗性产品(比如服装和鞋类),以及基于订阅的SaaS业务。
A Listrack的研究发现,补充邮件在所有类型的营销邮件中拥有最高的点击打开率(53.6%)。除此之外,根据Ometria的数据,补充邮件的平均打开率为50-60%,平均点击率为40-50%,平均转化率为10-15%。这意味着补充邮件是一个绝佳的机会,让品牌通过瞄准那些最有可能再次购买他们产品的客户来获得经常性的收入。
Your life just got easier with Auto-Replenishment!
You’ve got a lot of things on your mind, but remembering to re-order your [products] shouldn’t be one of them.
We’re excited to introduce our Auto-Replenishment program – the easier, automatic way to reorder your [products], inspired by your feedback. Once you enroll in Auto-Replenishment, we’ll automatically deliver a new supply of [products] straight to your door before you’re scheduled to run out, at no extra charge.
AUTO-REPLENISH NOW
You’ll never have to manually reorder [products] after enrolling, and you can update your preferences at any time. We’re hoping that this service is just another way we’re making your experience with [Brand name] more convenient and personalized for you.
If you have any questions, please contact our live chat support or check out our FAQ page.
Best,
[YOUR SIGNATURE]
Hi [Name], we’re just checking in to make sure you don’t run out of the products you love. It may be just about time to stock up.
Last time you ordered:
[Product 1]
[Product 2]
[Product 3]
REORDER NOW
You might want to grab our other best selling products as well!
[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
Need help? Just contact us at [email], [live chat] or [number].
[YOUR SIGNATURE]
[Name],
The secret to a successful beauty routine: never run out. If you’ve been taking your daily dose of [product], your one-month supply should be running dangerously low! Freshen up your beauty bag with a brand new [product]. Simply click, stock up, and keep glowing!
RESTOCK NOW
Never run out of your favorites again. Auto-replenish is a quick and easy way of receiving your favorite [Brand] products regularly, without having to go online or re-enter your order. You can easily opt-in to Auto-replenish via your [Brand] account.
We hope you enjoyed your last order at [website.com]. Here are some items that you have purchased that other customers have bought repeatedly. We thought that you might be interested in buying them again.
[Product 1]
[Product 2]
[Product 3]
[Product 4]
GET SHOPPING
Here at [Brand name], we’re always on the lookout for the tastiest [products]. You might also enjoy these new arrivals:
[New product 1]
[New product 2]
[New product 3]
[New product 4]
If your drinks cabinet is starting to look a bit bare, we’ve got one of your recent orders lined up for you to top up easily. Add something new to your order, or stick to your favorites.
[Product 1] – Buy now
[Product 2] – Buy now
[Product 3] – Buy now
Want the whole order again? Save yourself a few steps by logging in to your [Brand] account and heading straight to My Purchases. Select the past order you want and click Reorder. You can easily remove any unwanted items from your cart before you checkout.
Go to my account
Need help? Get in touch by email at [email address] or by phone on [phone number] (Monday – Friday **am – **pm.)
Running low? Keep it up! Consistency is the key to good health!
We wanted to get in touch with you to make sure you have plenty of time to order [Product name] before your last bottle is empty.
[Product name] helps recharge and rebuild your body’s natural energy source. Reorder today and save 10% when you enter [discount code] at the checkout.
REORDER NOW
Let us know if you have any questions, we’re here to help.
[YOUR SIGNATURE]
Hey [Name],
Is [Pet name] enjoying the personalized blend you’ve created? We hope so! In fact, it may be time to place your next order, so [Pet name] continues to enjoy the blend that meets your [pet’s] nutritional needs.
[Number] days until the bowl is empty. Don’t let [Pet name] go hungry!
REORDER [PET NAME]’ SPECIAL FOOD BLEND
Order in the next 24 hours and shipping is on us.
[YOUR SIGNATURE]
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