不断改善产品提高竞争力、让顾客满意非常重要,尤其是对SaaS行业。产品更新邮件表面企业听取了顾客的意见反馈,不断改善满足他们的期待,也间接地展示了产品的价值。产品更新邮件还能重新吸引要流失的客户。不过,很多企业并不看重产品更新邮件。
不过,产品更新邮件的用处不仅仅在于通知顾客最新的产品进展。如果采用了正确的策略,您可以通过产品更新邮件向新顾客展示他们已经做出了正确的选择,还能提升顾客满意度、顾客保留率,甚至能够增加企业利润,因为在宣布更新的时候也是在推销重要的功能。
起草有效的产品更新邮件并不是一件易事。可以根据以下建议创建您的产品更新邮件,提升用户满意度,另外还提供了10个产品更新邮件模板供您参考。
根据品牌、产品和与用户的关系的不同,产品升级邮件的内容、设计和语言也会有所不一样。虽然产品升级邮件没有通用的格式,以下这10种邮件模板可以助您一臂之力。
We’re excited to announce the launch of one of our most requested features – [feature name]! It’s now easy to [do whatever the feature allows users to do]. Here’s a quick overview of how you can use it:
[Benefit #1]
[Benefit #2]
[Benefit #3]
To learn more about this feature, check out this support article.
As always, let us know if there’s anything we can do to make your experience better. Your feedback is always appreciated.
Thanks for using [Product name]!
[YOUR SIGNATURE]
We just released a fully revamped version of our [Name] feature. If you’re interested in what’s new, check out our latest blog post that covers it all.
Here’s a quick overview:
[Improvement #1]
[Improvement #2]
[Improvement #3]
If you have any questions or feedback, we’d love to hear from you!
[YOUR SIGNATURE]
We’ve added a bunch of cool new features and made some major improvements. Here are our top 5 recent updates that we’re especially excited about:
[Update #1: From now on you can …]
[Update #2: It became even easier to …]
[Update #3: You’ll finally be able to …]
You can read more about the updates in our most recent blog post. And as always, if you have any questions or feedback – don’t hesitate to contact us!
Thanks,
[YOUR SIGNATURE]
We’re back to share a couple of major bug fixes that will make your experience with [Product] better than ever. Here’s a shortlist of what we’ve done:
[Fixed: bug 1]
[Fixed: bug 2]
[Fixed: bug 3]
Want to see *your* favorite bug featured in this list? We would too. Send your suggestions to [email] and we’ll see what we can do.
Thanks,
[YOUR SIGNATURE]
If you – like us – use [Tool] for your […], then we’ve got some news you’re going to love.
We’ve just launched a new integration with [Tool]. Here are just a few of the things the new integration allows you to do:
[Benefit 1]
[Benefit 2]
[Benefit 3]
For more details, including how the integration works, why it’s a huge win for [Brand] users, and how to set it up (it’s really easy), click here.
Thanks,
[YOUR SIGNATURE]
We’ve been hard at work these past few weeks/ months [adding/ improving features] to help make [Product] even more valuable for you. We’re super excited to tell you all about these new features/ improvements and we hope you enjoy them as much as we do.
[Update #1]
[Update #2]
[Update #3]
[Update #4]
[Update #5]
In the meantime, we’d love to hear any feedback you have on [Product] and what we can do to make it even better.
Cheers,
[YOUR SIGNATURE]
We’re excited to announce [Product name] 2.0. It has more functionality than ever before to ensure it helps businesses like yours to [accomplish specific goals].
[Product name] 2.0 provides:
[Feature #1: benefit]
[Feature #2: benefit]
[Feature #3: benefit]
[Feature #4: benefit]
[Feature #5: benefit]
You can read all about it on our completely revamped website at www.companyname.com. And don’t forget to check our new video!
[embedded video]
If you have any questions or feedback – we’d love to hear your thoughts!
Cheers,
[YOUR SIGNATURE]
[Feature name] is a new beta feature for [Product] Pro plan, and allows you to [details on what the feature allows users to do].
We’re excited to give you a limited-time offer to take [Feature name] for a test run: from now until [date] you can [use the feature for …].
Ready to get started? You can read more about [Feature name] here.
If you have any questions or feedback, simply respond to this email.
One last thing: [Feature name] is still a private beta feature, so please keep it a secret until it’s ready for its debut ☺
Best,
[YOUR SIGNATURE]
We are proud to announce the launch of the [Product name] Android app! Our small team at [Company name] worked extremely hard to get this app out as soon as possible following the release of our iOS app. Thank you to all our Android users for your patience!
[Product name] app gives you [a short description of what the app allows users to do].
[Benefit #1]
[Benefit #2]
[Benefit #3]
DOWNLOAD IT NOW
P.S. A note for Android users: While we rigorously tested the app internally and with our Beta users, there can still be a few undiscovered bugs. If you come across anything, please email us at [email address]!
Created with love,
[Company Team]
It’s never been more important to […].
The good news is we’ve built a new [app/ service] that makes it easy to […]. We call it [Product Name].
As a [Company] customer, we thought you might want to be one of the first to try [Product Name] while it’s still in Beta mode.
GET [PRODUCT NAME]
[Product Name] will be a free service while in Beta. You can read more about it here [link].
What will [Product Name] do for me?
[Benefit #1]
[Benefit #2]
[Benefit #3]
Any questions or feedback? As always, feel free to reach out to our support team at [email].
Best,
[YOUR SIGNATURE]
您的产品更新邮件应该包含新信息,让顾客及时了解最新动态。写邮件时一定要包含情况介绍,让顾客知道是谁发送的邮件。在大多数情况下,应该解释产品如何帮助顾客解决问题。
产品更新邮件有助于您:获得新的推荐-增加顾客转换率-提升信誉度-增加顾客保留率-提升产品形象-增加网站流量-吸引新顾客-社交媒体分享率增加-提高销量。
产品更新邮件不能超过2个段落,而且应该说明更新的原因,比如增加新功能或解决某个问题等。
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