客户满意度调查页面提供了编写调查问卷的技巧和示例,帮助企业改进服务。涵盖客户体验、产品质量、价格等方面的问题,并提供相关软件支持。页面强调调查的最佳实践和常见问题。
多项研究发现:
这意味着,当涉及到客户满意度时,企业的风险是很高的,而客户满意度调查是了解客户对企业感觉的最有效的方法之一。调查还可以帮助确定哪些方法有效,哪些方法无效,以及需要改进的地方,以便为客户提供更好的体验。
客户满意度调查指在帮助企业了解客户对其产品、服务、个人体验、品牌形象或客户支持的满意度水平的问卷调查。客户满意度调查的一般目的是评估客户对您的产品,服务或流程的不同方面的满意程度或不满意程度。
客户满意度调查可能包括不同类型的问题,如多项选择问题(评级尺度问题,二元尺度“是/否”问题,标称问题,里克特量表问题,语义差异问题)和开放式问题或上述问题的任意组合。
为了从客户那里获得有价值的反馈,您需要问他们正确的问题。下面是一些最常见的客户满意度调查问题(一般的和特定产品的),您可以在创建自己的CSAT调查时使用。
-How did you hear about us?
-Which of our competitors did you consider before choosing us?
-What is the primary reason for choosing our product over competitors?
-What was the one thing that almost stopped you from signing up?
-How do you use our product/ service?
-What are you trying to solve by using our product /service?
-Have you used a similar [product/ service] before?
-What did you like about the previous product/ service(s)?
-What is the most important feature of our product?
-Which 3 features are the most valuable to you?
-What’s the most important feature we should add?
-What are the 3 most important features we’re missing?
-What’s one feature we can add that would make our product indispensable for you?
-If we introduced [new feature/product] would you be willing to test it/them?
-How often do you use this feature?
-How disappointed would you be if you could no longer use [Feature name?]
-Which features aren’t useful to you?
-If you could change just one thing about our product, what would it be?
-Is our pricing clear to you?
-Do you feel our [product/ service] is worth the cost?
-What would you use as an alternative if our tool was no longer available?
-How satisfied are you with our billing and invoicing?
-To what extent do you agree with the following statement: [Product name]’s onboarding process was simple, straightforward, and painless.
-How helpful do you find our video tutorials?
-How would you rate the training and help you’ve received from our team so far?
-How could we improve your experience using our solution?
-What could we change to make our product/ service more user-friendly?
-What’s the main reason you are downgrading/ canceling?
-Did the price of our product/service cause you to leave?
-Have you decided to test out a competitor?
-Are you likely to upgrade your account in the future?
-What is the primary benefit that you have received from using our product?
-How long did you use our product/ service before seeing results?
-Overall, how well does our website meet your needs?
-What was your first impression when you entered the website?
-How satisfied are you with the design and functionality of our website?
-How well do you understand what [Company name] does from our homepage?
-How easy was it to use/ navigate our website? Did you have any problems?
-What are you hoping to accomplish by visiting our website?
-How easy was it to find what you were looking for on our website?
-Did it take you more or less time than you expected to find what you were looking for on our website?
-How visually appealing is our website?
-How easy is it to understand the information on our website?
-How much do you trust the information on our website?
-Is there a feature you wish our website had?
-What could we do to make our website more useful?
-Is there anything on this website that doesn’t work the way you expected it to?
-If you could change one thing about our website, what would it be?
-How would you rate your overall experience on our website today?
-How likely is it that you would recommend our website to a friend or colleague?
-If you were to review the website, what score would you give it out of 5?
-Do you have any other comments about how we can improve our website?
包含的问题应该能够有助您了解产品或服务的优点和不足,以及让顾客满意或不满意的原因。
您可以以问卷的形式收集顾客的反馈。有些顾客希望完成问卷之后能收到礼物,而有些只是单纯的想要分享他们的意见。
在设计问卷的时候,您的问题应该:
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