电子商务正以惊人的速度增长,对于这个行业来说,没有比即将到来的销售旺季更重要的了。 2019 年,电子商务 产生的全球销售额总计超过 34 亿美元,预计到 2021 年将达到 49 亿美元(来源)。因此,如果您拥有一家电子商务商店,这是您做好准备的最后机会。如果您还没有这样做,是时候检查您的电子商务营销策略了。
您的策略应该关注哪一方面?一切都表明对于电子商务企业来说电子邮件是企业首选的沟通方式。事实上,72%的人(包括千禧一代和年轻人)更喜欢将电子邮件作为他们与企业沟通的主要方式(来源)。
综合考虑所有因素,我们将为您提供所有必要的资源和技巧,以增强您的电子商务电子邮件营销策略 – 包括您需要使用的不同类型的电子邮件来吸引您的客户的注意力。
在您开始群发邮件给您的客户之前,确定您的电子邮件营销策略的目标是很重要的。您的目标奖是您所有活动的基础,并将帮助您衡量他们的表现。
如果您一开始写邮件时就没有一个可靠的策略,那么您发出的信息可能不会带来预期的结果。作为电子商务企业,您需要问自己的问题是:“我想要达到一个什么样的目标?”
您的目标可能包括:
显然,您不必只选择其中一个目标。但是,考虑到电子邮件营销所提供的所有可能性,目标是设定几个明确的目标。试图达到太多目标会导致您的营销活动表现不佳。通过专注于对您最重要的目标,您可以高效地利用资源,避免浪费时间在创建对用户没有任何价值的电子邮件内容上。
让我们来看看您能做些什么来确保您能达到您所定义的目标。
正如开头所提到的,我们已经准备了一些材料,这样您就可以将理论付诸实践,并开始通过电子邮件与您的潜在客户和现有客户进行沟通。
We are reaching out with some good news: our [annual/seasonal] sale is kicking off soon.
We’ve been working on an exceptional offer for the last few weeks, so you can expect big discounts coming your way.
Click here [link] to set an email reminder for a price drop alert if you don’t want to miss out!
Want to learn more? Go to our website [link]
Best,
The [company] team
Here’s your requested price drop alert!
We lowered prices on [all our products/selected products] by up to [X]%.
To get the discount, use this unique code at the checkout:
PROMO CODE: [code]
Hurry up, the offer expires on [date]!
We think you should know that our prices have just dropped.
You can enjoy discounts of up to [X]% off on [all our products/selected products].
Have a look at some examples of discounted items:
[A list of the most greatly discounted products with images]
Click the button below to start shopping:
[button] ACCESS THE STORE
Our [spring/summer/fall/winter/annual/seasonal] sales have just kicked off.
You can get our products for [X]% less than usual. Just use the following code at the checkout:
[code]
Hurry up, this offer only lasts for [Y] days.
[button] BUY NOW
It’s your last chance to get our products with a [X]% discount.
Have a look at some of the items that are still available:
[Examples of products that are still in stock].
The offer expires [today/tomorrow], so you have only [Y] hours left.
[Button] SHOP NOW
Best,
The [company] Customer Service Team
Our [seasonal/annual] sale ends [today/tomorrow].
This means you only have [Y] hours left to save on selected products.
Discounts are automatically applied at checkout, you just need to add items that you like to your cart.
[Button] SHOP THE SALE
Here’s what you can buy:
[Images of discounted products].
We have something special for you:
Next time you shop with us, use the code below to get a [X]% discount on any item you select.
[code]
Follow this link to use your coupon [link]
[code]
If you have any questions about how to apply the code, don’t hesitate to contact us at [email address].
And once again – thank you for your help!
Regards,
Customer Satisfaction Team at [company]
You left your shopping cart full of cool stuff.
We hope that you are still interested in buying our products.
To help you make up your mind, we’ve created a list of products similar to the one sitting in your cart.
Maybe you’ll find a better fit below:
[A list of products with pictures]
But no worries – the previous products are still waiting for you.
Button: Go my cart
You bought a [product] from us recently.
You may be also interested in a few other products that work well with [item that was bought].
Here’s what we’ve got for you:
[A list of products with pictures]
[SHOP]
Best,
[name and position]
Sign up for our free 30-day trial. No credit card required.
Test LiveAgent's automation, canned messages, email templates and ticketing capabilities. Better customer service is right around the corner.
电子邮件是一种由来已久的营销工具。销售漏斗描述了访客可以遵循的一系列行动,从最初的兴趣,经过考虑,再到购买。电子商务邮件是一种有效的促销产品或服务的方法,方式就是通过向网站的用户发送一系列的电子邮件。
为了创建一个电子商务邮件列表,您需要一个邮件营销工具,这是为电子商务所配备的,这样您就可以创建一个表格来收集您的客户信息和一系列电子邮件,帮助您建立与客户的关系,以及优化您的业务沟通。Mailchimp就是这种工具的一个实例。
电子邮件是最流行的在线沟通方式。发送电子邮件通常是购买过程中的第一步。
Join our community of happy clients and provide excellent customer support with LiveAgent.
我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.