电子邮件模版
订单确认邮件模板

订单确认邮件模板

订单确认邮件模板提供电商企业常用的确认邮件格式，包括订单信息、商品清单和配送信息，强调其高打开率和销售潜力，帮助提高顾客转换率和企业利润。

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销售

技术:

什么是订单确认？订单确认邮件中包含的信息订单确认邮件的优势订单确认邮件主题订单确认邮件模板1 订单确认邮件模板2 订单确认邮件模板3 订单确认邮件模板4 订单确认邮件模板-常见问题顾客每一次下单之后都必须要发送订单确认邮件吗？什么时候应该发送订单确认邮件？订单确认邮件应该多长？

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有很多种邮件是需要发送给顾客的，比如：欢迎邮件、顾客恢复邮件、未付款提醒邮件等。

虽然不是所有的电商企业都会给顾客发送这几种邮件，但是有一种邮件几乎所有的电商企业都会使用，那就是订单确认邮件。

订单确认邮件通常是必须要发送的，因为没有这一类型的邮件，您无法有效地运营电商企业。

什么是订单确认？

订单确认指的是通知顾客已成功下单。企业发送订单确认邮件是告知顾客订单已收到，运送已在准备中，不久就能收到包裹。不过，在聪明的邮件营销商看来，订单确认邮件的真正价值在于带来更多的销售。

订单确认邮件中包含的信息

确认邮件应包含以下信息：

卖家的名字
下订单的顾客的姓名和地址
订单确认的日期
“感谢您的订单”信息
购买商品的价格、图片和描述
预计到达时间以及包括查询号
支付信息
“感谢您下单，感谢您选择【企业】”

订单确认邮件的优势

为什么这类邮件有时很多，您为何需要重视？

首先，就邮件参与度来说，这类邮件的打开率接近65%，而整个零售行业的平均打开率才12.7%（来源）。毕竟，购物者希望知道他们已经成功下单。

更重要的是，收到这类邮件的用户代表的是参与度很高、很有价值的观众。

一个广为人知的事实就是，让现有顾客再次购买比获得新的顾客更容易。（来源）。

但是，很多电商企业依然没有看到订单确认邮件的潜力。

为了实现订单确认邮件的潜力，我们创建了订单确认邮件模板，帮助您提高转换率和销售利润。

订单确认邮件主题

您的包裹已寄出！
订单号【数字】已寄出
您的订单将在【X】天内寄出
感谢您的购买。这是您的订单号。
感谢您！您的订单已确认。
您的订单【数字】已收到。
我们正在处理您的订单。
我们已经寄出您的订单！
订单已寄出…
我们正在处理
您已成功下单！

订单确认邮件模板1

Confirmation Number: [number]

Hello [name],

We’re happy to let you know that we’ve received your order.

Once your package ships, we will send you an email with a tracking number and link so you can see the movement of your package.

If you have any questions, contact us here or call us on [contact number]!

We are here to help!

Returns: If you would like to return your product(s), please see here [link] or contact us.

P.S. psst… you may love these too:

[list of other products]

订单确认邮件模板2

[company name]

Woo hoo! Your order is on its way. Your order details can be found below.

TRACK YOUR ORDER [link]

ORDER SUMMARY:

Order #: [number]
Order Date: [date]
Order Total: [price]

SHIPPING ADDRESS: [address]

[Table with a list of items]

ITEMS SHIPPED QTY PRICE

Your new [product] will [look/work] great paired with:
[A list of complementary products]

订单确认邮件模板3

Your order [number] has shipped!

It’s being shipped with [name of courier company].

Here’s a tracking number that you can use to check the location of your package: [tracking no.] (please note that tracking may take up to one business day to activate).

Thank you for placing your order!

订单确认邮件模板4

[name],

Thank you for ordering from [company].

Your order #[number] has been shipped.

You can review your order status at any time by visiting Your Account [link].

Any orders placed within an hour of each other may be shipped together.

Item
Price
Qty
Amount

If you were interested in [product], you might also like:

[visuals of other products the recipient might be interested in]

We hope you enjoyed your shopping experience with us and that you will visit us again soon.

订单确认邮件模板-常见问题

顾客每一次下单之后都必须要发送订单确认邮件吗？

答案是-是的。需要每次都发送确认邮件，因为这是在告知顾客一切正常，他们心仪的产品已经在寄送的过程中。当今，用户已经习惯收到确认邮件，如果您不发送这类邮件，他们可能会找您询问订单是否已经确认。比起发送自动生成的邮件，这样只会花费更多的时间的成本。

什么时候应该发送订单确认邮件？

订单确认邮件应该在顾客下单之后就发送。顾客在点击“购买”或支付订单之后就能收到。如果顾客没有立即收到这类邮件，他们可能会想到哪里出错了。假如系统比较慢，自动发送的邮件需要几分钟的话，您应该通知用户稍等几分钟才能收到确认邮件。

订单确认邮件应该多长？

这类邮件应该短小精炼，但同时可以添加趣味性和创造性。所以在创建订单确认邮件的时候没有统一的标准可以参考。只需包含订单中最重要的信息即可：公司的名称、顾客的地址、价格、预计到达时间和支付方式。

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “Is it necessary to send an order confirmation email after each purchase?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “The short answer is – yes. It is necessary to send a confirmation email because it informs the customer that everything went well and that their desired products will be sent to them.” } }, { “@type”: “Question”, “name”: “When should I send an order confirmation email?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “An order confirmation email should be sent right after a customer places an order. It should literally arrive in seconds after a client clicks buy or pays for their purchase. If a customer doesn’t receive such a message instantly, they may think something went wrong. ” } }, { “@type”: “Question”, “name”: “How long should an order confirmation email be?”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Such a message should be short and concise, but can also be fun and creative. That’s why there’s no golden rule you should follow when creating order confirmation emails.” } }] }

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