反馈是有价值的信息,可以用于做出重要的业务决策。无论是来自客户、员工还是潜在客户,反馈都可以帮助衡量满意度,趋势或者行为。反馈还可以帮助企业走在正确的发展路径上,并让人们深入了解到其他人是如何看待他们的表现的。
想要区别于竞争对手的公司不应该把“从竞争中脱颖而出”看作是一个吸引人的短语,而是要付诸实践。
如果您创建了一个客户门户,并且希望为用户提供最好的体验,那么您需要收集他们的意见并根据他们的意见采取行动。收集这些见解最好的做法就是给您的客户发送邮件,向他们征求反馈。
反馈邮件通常是发送给特定的收件人小组的,用来询问他们对产品或服务的意见的电子邮件。在本示例中,您将使用电子邮件来询问用户对他们使用的客户门户的看法和想法。
您可以通过不同的方式来实现:
这些只是关于如何让您的客户更容易地评估他们所使用的客户门户的几个示例。
还建议以折扣或代金券的形式向他们提供额外的激励,这样他们会更有动力来投入一些时间并向您提供反馈。
We hope you enjoy [customer portal] and that you find it’s insightful and easy to use.
We’re constantly striving to provide excellent service for those who are active on [customer portal]. We’d love to get your feedback through a brief customer survey.
[TAKE OUR SURVEY]
Thank you for your time. We really appreciate it!
Thank you for giving [customer portal] a try!
We strive to provide the highest quality service and care deeply about how our work affects customers like you.
We would love it if you could send us an email and tell us what we can do to make [customer portal] better.
Thank you for taking the time out of your day. We really appreciate it!
Best, the [customer portal] team
Thanks for registering and actively using [customer portal].
I wanted to reach out personally and ask for your opinion.
What’s your experience like? (e.g., amazing, terrible, etc.)
We want to be better, and your feedback helps us accomplish that. If you’re willing, it only takes a minute or two.
Share your review here [link]
Thanks for your trust,
[Customer portal team member’s name]
[X] days ago, you created an account at [customer portal], and you’ve been an active user ever since.
We’d love to get your feedback on the platform! Click one of the stars below to start a review of the portal:
[Stars]
Kind regards,
The [customer portal] team
Please tell us about your experience in this 30-second survey. Your feedback helps us create a better experience for yourself and other [customer portal] users.
Thanks,
– The [customer portal] team
As one of our preferred customers, your feedback is very important to us. We are constantly striving to provide a flawless experience for our customers, and your input helps us do so.
That being said, if you could take a minute to share your feedback, we would really appreciate it.
We hope to see you soon at [customer portal]
Best regards, [customer portal team member’s name]
Your feedback is very important to us and will help us make the portal better, so we hope you will take the time to fill it out.
[CTA]
We appreciate your time and feedback!
The [customer portal] team
A thank you gift awaits you afterward!
Start here
We hope you’re having a nice day.
You’ve been chosen as one of the few people who are able to review their experience as a [customer portal] user.
If you have a moment to spare, would you be willing to answer a few questions? We’d truly appreciate your feedback.
Our short survey takes about [x] minutes:
Share your feedback
Thanks for your help!
Cheers,
The [customer portal] team at [company]
这实际上取决于客户如何使用您的客户门户。但是,不要等太久才询问用户的意见。如果您等待的时间过长,用户将无法回忆起他们的首次体验和印象,从而无法提供准确的反馈。
我们建议您在客户开始使用客户门户后10天内发送反馈邮件。
一周内发送两封跟进邮件就很好了。但是,请记住不要太咄咄逼人,要观察收件人的反应。如果他们让您停止给他们发送信息,那就照做。
您不是在销售任何东西;您是在求他们帮忙。花几分钟时间来和您分享他们对体验的看法是客户的善意,所以请记住这一点。
您的电子邮件应该简短并且易于阅读,以小模块的形式呈现。没有通用的规则,但是不要超过130个字。
记住,现在人们只会花费几秒钟时间来浏览电子邮件,并查看关键词和主题。您需要尽快切入主题,说服他们分享自己的反馈。
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