分别邮件是提升销售跟进效果的利器,提供10个场景的模板帮助提高回复率和销售额。它们能唤醒冷淡客户、提升回复率,并留下持久印象。启用LiveAgent设计自定义邮件模板,提升客户服务。
分别邮件是最有效的销售跟进邮件之一,如果您的客户冷淡了,没有回应您的多次跟进尝试,您就可以使用该模板。如果处理得当,分别邮件可以帮助您提高回复率,把那些冷淡的潜在客户带回到您的销售周期中,并完成可能会失去的交易。
事实上,HubSpot的高级销售经理凯瑟琳·德鲁姆表示,她的团队发现,他们的分别邮件的打开率为33%,所以在B2B环境下,这类邮件越来越受到销售人员的欢迎。该页包含一个对分别邮件的快速洞察,以及10个分别邮件模板,您可以在您的销售后续活动中使用它们。
如果您有一段时间没有收到对方的消息了(或者您根本没有收到他们的消息),那就发送一封分别邮件用来得到客户的回复。它基本上算是一种中断模式,让反应迟钝行动迟缓的潜在客户点击回复,并采取行动,因为他们中的大多数人都会惊讶于收到了销售人员的“再见”邮件。虽然大部分分别邮件并不会有转化的作用,但还是有一些理由的:
请记住,这与写辞职信不同,所以不要混淆两者。
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分别邮件对于对外联系(当您给那些之前没有和您联系过的潜在客户发送突然的邮件时)和对内联系(当您给那些在某个时候表达了对您的产品感兴趣的潜在客户发送后续邮件时)来说是非常有效的。无论如何,这10封分别邮件模板可以作为您向没有响应的潜在客户发送最后的跟进邮件的起点。
Apologies if my level of persistence has become annoying.
I recently spoke with you about how we can help you with [your value proposition], and at that time it seemed as if we fit your needs. Since then, however, my attempts to reach you have failed. Would you let me know if this is still an opportunity you are interested in?
If I don’t hear back from you by end of the day on Friday, I will assume you would like me to close the file on this opportunity for now. If that is the case, I completely understand and hope that we may be of service to you in the future.
Regards,
[YOUR SIGNATURE]
I’ve reached out to you a few times over the past six months about [your value proposition], but haven’t been able to get a hold of you. I understand that you may be busy, and I hate to bother you further if this is of no interest at all.
If anything changes, feel free to get back in touch and we can schedule a call.
Thanks,
[YOUR SIGNATURE]
I hope you’re well. I’ve tried to connect several times to discuss [your product/ service] as a solution for [their challenge]. I haven’t heard back from you, so I’m guessing the timing isn’t right, or you’ve gone in a different direction.
If you’re still interested, do let me know. If not, I’ll stop reaching out and wish you all the best with [their objective]. My contact information is below if anything changes for you.
Regards,
[YOUR SIGNATURE]
I thought we were like two peas in a pod, but I totally get it. The timing just isn’t right for us, or [your product/service] isn’t a priority at the moment.
If it ever makes sense to reconnect, shoot me an email.
Cheers!
[YOUR SIGNATURE]
I’ve reached out to you a few times recently, but I understand that nobody likes being ambushed with random emails. The truth is, I really believe you’d be interested in what [your product/ service] can offer your team.
When we spoke last, you mentioned a few key areas that you were looking to improve:
1. [Value proposition #1]
2. [Value proposition #2]
3. [Value proposition #3, etc]
Are these still priorities for you? If I don’t hear back from you within this week, I’ll assume this isn’t the right time to continue our conversation and I’ll stop reaching out.
Best,
[YOUR SIGNATURE]
I hope things are well at [their company].
When we last spoke it seemed like [your product/ service] was a fitting solution for [their challenge]. Since I haven’t heard back from you in a while, I assume the timing isn’t right or you have gone in a different direction.
I won’t bug you again about this, but I did want to leave you with a bit of information about [something relevant to their goal].
[Resource 1]
[Resource 2]
[Resource 3]
I hope this helps you achieve [their specific goal]. I won’t reach out again but please feel free to get in touch if you ever need help with [what you provide], I’d be happy to reconnect.
Wishing you all the best,
[YOUR SIGNATURE]
I’m in the process of cleaning up my sales pipeline, but I wanted to check with you one last time before I close your file. Since I haven’t heard from you in a while, I’m guessing you’re super busy or your priorities have changed.
If you aren’t interested, do I have your permission to close your file? If you are still interested in how we can help you achieve [specific goals], what do you recommend as the next best step?
P.S. You can book a demo on the following link, and I’ll show you what [your product/ service] can do for you: link to a demo
Cheers!
[YOUR SIGNATURE]
I’ve been reaching out because I see a tremendous opportunity for your team to [reach specific goals] with [your product/ service]. I don’t want to be a bother, and from my ignored messages I’m sensing that’s the case.
I’ll check back in six months or so unless you let me know you’re ready to evaluate sooner.
Best,
[YOUR SIGNATURE]
I don’t want to keep bombarding you with emails, but my job is to follow up persistently on strong potential matches for [your company], like [their company], which is why I’ve continued to hustle.
However, I haven’t heard back from you yet, and that tells me one of the three things:
You’re all set with [business need] and I should stop bothering you.
You’re still interested but haven’t had the time to get back to me yet.
You’ve fallen and can’t get up and, in that case, I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry that it might be No. 3.
Regards,
[YOUR SIGNATURE]
I’ve reached out to you a few times over the past couple of months to continue our discussion on how [your product/ service] could help you to achieve [their objective].
But it’s starting to feel a little lonely over here… I don’t want to hassle you with more emails if you’ve decided to put off the decision or go with another solution.
If you’re still interested in exploring [your product/ service], let’s reconnect. If not, I guess this really is goodbye.
All the best,
[YOUR SIGNATURE]
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