沟通计划模版

[Company Name]: [Product Name] Launch Communication Plan

This communication plan applies to the launch of [Product Name] and is in effect from [start date] – [end date], before and after the launch date of [launch date].

Objectives:

• Ensure that all employees are aware of the launch date and have the necessary information about the product
• Generate excitement and interest in the product amongst employees
• Provide a clear and concise message to customers about the product
• Manage expectations with regards to delivery times and availability

Communication mediums:

• Email
• Press release
• Social media post – [Channel 1], [Channel 2], …

Launch Phases:

• Pre-Launch Activities
• Launch Day
• Post-Launch Follow Up

Pre-Launch Activities ([X] months prior to launch):

• [Activity 1]
• [Activity 2]
• [Activity 3] …

Launch Day:

• Live product unveiling
• Interviews with [Media Outlets]
• Tracking reactions

Post-Launch Follow Up (up to [X] months following launch):

• [Activity 1]
• [Activity 2]
• [Activity 3] …

Roles and responsibilities:

• [Person 1] will be responsible for drafting all communication materials
• [Person 2] will be responsible for sending out communication materials to the media
• [Person 3] will be responsible for handling customer inquiries

Do:

• Create a communication timeline to ensure that all communication activities are carried out in a timely and coordinated manner
• Make use of visuals (e.g. images, infographics) to break up text and add interest
• Proofread all communication materials before sending them out

Don’t:

• Overload stakeholders with too much information at once – provide updates on a regular basis to avoid overwhelming them.
• Forget to include a call-to-action (e.g. visit our website, sign up for our newsletter) in order to engage the reader
• Neglect to test communication materials (e.g. send out a test email) before sending them to the entire list of stakeholders

Framework for escalation:

• If there are any problems with the communication plan, please contact [Person Responsible].
• If [Person Responsible] is unavailable, please contact [Alternative Contact]

Updates:

• This communication plan will be reviewed and finalized on [review date]
• Changes may be made to the communication goals, target audience, and channels
• Updated communication plans should be sent to the [Internal Team/Department Responsible]

[Company Name] will be launching a marketing campaign for [Product Name] from [start date] to [end date].

Goals:

• [Goal 1]
• [Goal 2]
• [Goal 3] …

SWOT Analysis:

• Strengths – [Strength 1], [Strength 2], [Strength 3], …
• Weaknesses – [Weakness 1], [Weakness 2], [Weakness 3], …
• Opportunities – [Opportunity 1], [Opportunity 2], [Opportunity 3], …
• Threats – [Threat 1 ], [Threat 2 ], [Threat 3 ], …

Tactics:

• [Tactic 1]
• [Tactic 2]
• [Tactic 3] …

Channels:

• Email
• Paid search
• Display advertising
• Social media – Facebook, Twitter, LinkedIn, Instagram
• Press release
• Blog post
• Events and webinars – [Event 1], [Event 2], [Event 3], …

Roles and responsibilities:

• [Person/Team Responsible 1 ] will be responsible for drafting all communication materials.
• [Person/Team Responsible 2] will be responsible for sending out communication materials to the media.
• [Person/Team Responsible 3] will be responsible for handling customer inquiries.
• [Person/Team Responsible 4] will be responsible for managing the budget.

Budget:

• $[X] for [Tactic/Channel 1]
• $[Y] for [Tactic/Channel 2]
• $[Z] for [Tactic/Channel 3] …

Evaluation:

• [KPI 1] will be used to measure the success of this marketing campaign
• [KPI 2] will be tracked on a weekly basis and reported to the [Person/Team Responsible]
• [KPI 3] …

Timeline:

• [Activity 1] – [start date] to [end date]
• [Activity 2] – [start date] to [end date]
• [Activity 3] – [start date] to [end date] …

This communication plan will be finalized on [review date] and is therefore subject to change until that date.

Objectives: To ensure that all stakeholders are kept up to date with developments, and to keep communication channels open.

Situational Analysis: Internal communication at [company name] has been identified as an area that needs improvement. In particular, communication between management and staff, and communication amongst team members has been identified as needing improvement.

Stakeholders: all employees of [company name]

Implementation:

• A communication plan will be put in place to improve communication at [company name]
• All employees will be made aware of the communication plan and their roles in it
• The communication plan will be reviewed on a regular basis and updated as necessary

Teams Involved: Management team, HR team, communications team

Roles and Responsibilities:

• Management team – responsible for communication with staff
• HR team – responsible for communication amongst team members
• Communications team – responsible for drafting and sending communication materials

Key Messages:

• Effective communication at all times is crucial
• Communication at [Company Name] requires improvement
• This communication plan will be put in place to effect the necessary changes
• All employees have a role to play in the communication plan
• The communication plan will be reviewed on a regular basis
• Communication is a two-way process
• Employees should feel free to ask questions and give feedback

Guidelines:

• All communication should be clear and concise
• Communication materials should be sent out in a timely manner
• Communication channels should be monitored regularly
• Communication should be respectful and professional at all times

Approval: [Person Responsible], [Position], [Creation date]

Executive Summary: This communication plan is for [purpose] and will be in effect from the [start date] until [end date].

Objectives: Maintain effective communication with the various audiences to uphold the mission and values of the company.

Mission Statement: [Company mission statement]

Core Values: [Company values]

Situational Analysis: [Background information and context about the situation or problem that the communication plan is designed to address]

Audience | Message(s) | Media or Channel | Frequency | Timing | Assigned Team Member | Feedback Method

[Audience 1 | [Message 1] | Face-to-face | Weekly | Every [Weekday] | [Person/Team Responsible 1] | Survey

[Audience 2 | [Message 2] | Report | Monthly | Within [X] hours of approval | [Person/Team Responsible 2] | Evaluation Form

[Audience 3 | [Message 3] | Email | Daily | [Time] | [Person/Team Responsible 3] | Review …

Project Name: [Project Name]

Project Manager: [Project Manager’s Name]

Beginning Date: [start date]

Completion Date: [end date]

Project Objectives: Design and build a website and mobile app for the client’s new e-commerce business. Optimize the former for search engine ranking (SEO) and both for conversion, in accordance with [Company Name]’s latest SEO guidelines. Make the website and app user-friendly, mobile-responsive, and visually appealing, including an effective call-to-action (CTA) that encourages users to convert easily.

Communication Goal | Communication Method | Audience | Frequency

[Goal 1] | [Method 1] | [Audience 1] | [Daily/Weekly/Monthly]

[Goal 2] | [Method 2] | [Audience 2] | [Daily/Weekly/Monthly]

[Goal 3] | [Method 3] | [Audience 3] | [Daily/Weekly/Monthly]

Created By: [Person Responsible]

Effective Of: [start date]

Summary:

• [Change 1] is happening because [reason 1]
• [Change 2] is a result of [reason 2]
• [Change 3] is necessary in order to [reason 3] …

What does this mean for employees?

[Explanation of how the change will affect employees]

Stakeholders:

• [Audience 1] will be impacted by [change 1]
• [Audience 2] will be affected by [change 2]
• [Audience 3] will need to adjust as a result of [change 3]

Phases:

Task | Timeline | Person/Team Responsible

[Task 1] | Day 1/Week 1/start date/etc.] | [Person/Team Responsible 1]

[Task 2] | Day 2/Week 2/mid date/etc.] | [Person/Team Responsible 2]

[Task 3] | Day 3/Week 3/end date/etc.] | [Person/Team Responsible 3] …

Effective from: [start date] to [end date]

Goals:

• [Goal 1]
• [Goal 2]
• [Goal 3] …

Objectives:

• [Objective 1]
• [Objective 2]
• [Objective 3] …

Changes:

• [Change 1]
• [Change 2]
• [Change 3] …

Projections:

• [Projection 1]
• [Projection 2]
• [Projection 3] …

Stakeholder communication:

• [Channel 1]
• [Channel 2]
• [Channel 3] …

Contact Details: [Person Responsible], [Position], [Phone number/email address/etc.]

Company Name: [Company Name]

Date Created: [creation date]

Contact Information: [contact details]

Introduction:

This communication plan has been created for [purpose] and will be in effect from the creation date.

Objectives:

• [Objective 1]
• [Objective 2]
• [Objective 3] …

Audience:

• [Target user 1]
• [Target user 2]
• [Target user 3] …