了解门控内容电子邮件模板的策略,通过有价值内容吸引用户并获取潜在销售线索。提供模板示例,帮助轻松创建个性化邮件以提升客户参与度。免费试用LiveAgent,无需信用卡。
创造有价值的内容,吸引用户到您的公司,并鼓励他们采取想要采取的行动,比如购买或订阅服务,这是入站营销活动的形式。在某些情况下,限制对网站上某些内容的访问可能是有价值的,比如想要产生新的销售线索或额外的数据。像这样的内容被称为门控内容或付费内容。
门控内容没有通用的定义,但是我们将简要地定义它的主要特性。任何只有在您提供一些东西作为回报之后才能访问的内容,比如电子邮件地址,都被标记为门控内容。希望访问受限内容的人最常见的信息是他们的电子邮件地址,其他的策略还有要求提供电话号码,点赞或关注社交媒体页面,或在各种社交媒体平台上分享帖子。
门控内容的目的是通过获取潜在客户的联系方式来产生销售线索。潜在客户是通过谷歌搜索访问过您的网站的人,或者是通过社交媒体等外部网站发现您公司的人。
门控内容的一个例子是可以免费访问并提供有价值的见解的博客文章。然而,如果读者想要阅读更多您的文章或获取额外的内容(比如清单),他们就必须为您提供一个接收邮件的邮箱地址。因此,门控内容可以推动相关的潜在客户的产生,因为您获得数据的这些用户已经对您的业务及其提供的内容感兴趣了。
Thanks for requesting the [company name] [ebook/white paper] about [topic]. As promised, this email contains the materials that you signed up to receive.
We sincerely hope that you find this content useful and that you head on to our site [link] to find other [blog posts/articles/templates] on the same subject.
Please find the attached documents at the bottom of this email.
Kind regards,
[Name], [position] at [company]
Attachment 1
Attachment 2
Attachment 3…
You now have access to the [webinar/explainer video/documentary] that you requested to watch.
The video can be accessed on the following [link] and [will go live at [time] on [date] is available now].
Check out our website for more videos related to the subject of [topic].
[More videos]
Thanks for watching!
[Company]
Thank you for signing up to receive this series of our [daily/weekly/monthly] emails covering the subject of [topic].
We’ll be sending you regular content containing great insights and actionable tips that will be of great help when solving [pain points].
You can expect to find the following topic covered in our upcoming emails:
Sub-topic 1
Sub-topic 2
Sub-topic 3…
We’re sure that you’ll find this series of emails very useful, but if you want to learn more without waiting for new content to land in your inbox, then please head on over to our website [link] or reply to this email.
Best,
The [company] team
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这取决于您的营销策略的目标,但是,不建议您把所有的内容都设置为门控。这是因为您首先需要提供足够的潜在销售线索,让他们愿意提供自己的电子邮件地址。但是究竟有多少内容应该是免费访问的,这取决于您的目标是更专注于产生潜在的客户,还是更专注于品牌知名度和SEO。
上面的模板已经涵盖了电子邮件系列,电子书和白皮书,以及不同的视频内容,如网络研讨会和纪录片。除此之外,您可能会选择提供一些其他的门控内容建议: 内容升级——访问其他材料演示/试用——免费测试产品或服务的一段时间电子表格模板——通过提供一个需要填写的空白的表单来节省用户的时间处理文件和滑动文件——如一个流程模板
根据定义,门控内容是不需要收费的。更确切地说,它是您为了获得某些东西而提供的,以换取完成所需要的操作(比如提供电子邮件地址)。这是付费内容,是另一种入站营销形式,与提供门控内容是完全不同的策略。
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