即使您的企业运营非常小心,且有条不紊,您还是会遇到不满意的顾客。您无法让每一个人都高兴。当然您需要尽量取悦顾客,但如果没有实现目标,也应该积极应对。
如果顾客直接向您投诉,您应该感谢他。因为顾客可以将他们的不愉快快速分享到网络上,对您的企业名声造成不利影响。如果在社交媒体收件箱收到私信负面反馈,您有更多的时间和空间处理问题,以免事态扩大。
投诉管理基本模式
顾客不满意主要因为对相关产品或服务的期望和实际的质量存在差异。有时顾客投诉是合理的,但有时不是。不过,不论顾客以什么原因投诉,您都不能对其置之不理。
投诉管理有多种模式,但以下五个步骤是最关键的:
联系顾客:这一步最为重要,也是所有程序的第一步,顾客提出投诉之后就要行动。收到投诉之后,您应该收集顾客的数据、投诉的数据和时间以,以及问题的描述等。
转到功能部门:如果收到投诉或理赔的雇员不属于客户服务部门,那么投诉必须尽快转到相应的工作人员手中。
投诉的原因:客户可以通过不同的方法表达愤怒或失望,但是企业必须要找到原因。这不是在找罪魁祸首,而是要预防今后出现相同的问题。
寻找解决方案。必须由客服代表寻找解决方案。解决条款必须要简短;信息和注意力质量是问题解决的两个重要支柱。很多顾客只要被重视、被理解和接受就会满意了。
问题的解决。解决方案决定之后,必须要实行,并将措施详情告知顾客。此时还应该感谢顾客的信任,向他们解释清楚,并致以歉意。不要忘记感谢顾客提出投诉或理赔。
社交媒体投诉回复模板举例
社交媒体投诉回复模板举例1
I am sorry to hear that [the cause of the customer’s complaint]. I understand how unpleasant this experience must have been for you, and I’m ashamed of our customer service.
This shouldn’t have happened to you or any of our customers.
I’m forwarding your message to the appropriate department within our company.
I’m putting the highest priority on this problem you’re facing, and our team is already working to resolve the issue and help you. I’ll notify you right away when we have a solution.
I appreciate you spending the time to share your negative experience with us. This kind of feedback helps us grow and makes our company better.
Please let us know if you have any additional questions, concerns, or comments.
Regards,
[rep’s name], the [company] customer service team
社交媒体投诉回复模板举例2
Thank you for leaving your comment. We try very hard to make every customer’s experience enjoyable, and we really regret not being able to meet your expectations this time.
We will do our best to resolve this issue as soon as possible and find a solution that works for you.
Please send us a message directly to this email [email address], and we would love to continue this conversation!
Best,
The [company] social media team
社交媒体投诉回复模板举例3
I am [name], and I am the [director/manager] of customer service at [company]. Our company is recognized for our exemplary customer service, and I sincerely apologize for your recent experience with us.
We have your contact details and will reach out to you as soon as possible to solve this issue.
If it’s more convenient for you, please contact me personally at [phone/email], and I will do my best to resolve your problem.
Sincerely,
[name]
[position]
社交媒体投诉回复模板举例4
Thank you for your message. All comments from our customers are important to us, and we are sorry to hear that you had such a frustrating experience.
I hope you can see from our reviews that your situation is an exception and could not be further from our high standards. This only makes us want to resolve this problem as soon as possible and ensure it doesn’t happen again.
Please send a message to our customer service team at [email/phone] to inform them of all the details, and we promise to work out a satisfactory solution for you.
Best,
The [company] social media team
社交媒体投诉回复模板举例5
Thank you very much for bringing this problem to our attention, and please allow me to apologize for the unacceptable treatment you have received.
Keeping our clients happy is our number one priority, and I would like to ask for another opportunity to retain you as a customer.
Please call me at [phone number] or, if you prefer, we can contact you at a time that is convenient for you.
Best,
[rep’s name], the [company] customer service team
社交媒体投诉回复–常见问题
我是否需要回复所有直接发送的顾客投诉?
是的,您应该回复所有顾客投诉。另外,您还应该额外注意收到的负面反馈,并调查其中的原因。
如果顾客提出的投诉是无理的,我是否应该致歉?
如果顾客投诉是合理的,而且您的企业犯了错,您必须要致歉。如果投诉并没有体现事实,您依然应该保持专业的态度,对顾客表示尊重,您无需道歉,但应该向他们说明实时情况。
如果顾客的投诉合理,我是否应该采取措施补偿公司的过错?
您应该尽量弥补错误。如果寄出的产品有故障,应该重新置换。如果软件无法正常运行,应尽快修理。但是,有些问题无法立即解决。这种情况下,您应该尽量补偿公司所犯下的错误。比如,如果您开餐厅,有顾客对点的菜品不满意,您应该免收他们的费用,或者额外赠送饮品作为补偿。
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