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  1. 电子邮件模版
  2. 评价请求

评价请求

获取客户评价对营销和建立信誉至关重要。积极请求评价可提升在线声誉和销售。使用多种格式，选择合适时机和语调，并提供激励以获得有效反馈。

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技术:
评价请求什么是评价？如何索取评价：最佳实践向客户提出的12个评价问题5个评价请求模板正式请求非正式请求服务行业请求激励条件更新网站常见问题什么是评价请求？客户评价的类型有什么？为什么要关注评价？
评价请求

评价请求

因为今天的消费者不太倾向于信任传统的营销和广告，收集客户的评价和评论从来没有像现在这样重要。客户评价可以真正产生很大的影响，影响潜在客户与您做生意，并帮助您提高您的在线剩余，建立信誉，并带来更多的销售。然而，让您快乐的客户去分享他们对您品牌的积极体验可能是一个挑战，因为很多企业根本不知道如何要求客户进行评价。

什么是评价？

评价是由满意的客户提出的，确认产品或服务的质量、性能或价值 – 可以是他们自愿给出的，也可以是公司要求提供的。客户评价是最强大的营销工具之一。事实上，研究表明，评价比任何其他类型的营销都具有更高的有效性（89%）。

LiveAgent Capterra评价
LiveAgent在Capterra的客户评价

如何索取评价：最佳实践

这里有一些关于如何从您的客户那里获得评价的一般技巧和最佳实践。

  • 要积极主动 – 如果您不向客户所要评价，您几乎就不会得到评价。
  • 选择合适的时间 – 完成一个项目，客户达到里程碑，或者年底等。
  • 考虑正确的语调（正式的或非正式的），这最适合您的业务和您的受众。
  • 写评价可能是件麻烦事 – 通过询问客户一些指导性的问题让它变得更容易。
  • 表达感激之情，告诉客户他们的反馈有多重要，以及为什么您首先要收集客户评价。
  • 当使用评价模板时，定制并个性化您的评价，以确保它在您和客户的联系中有上下文关联。
  • 分享一个到您评价页面的链接，这样客户就可以从现有的评价中得到一些想法。
  • 提供多种评价格式选项（文本或视频），并让客户以他们熟悉的格式提交评价。
  • 您可以使用一些激励措施（折扣、免费订阅、礼品卡等），但这并不总是必要的。
  • 您的证明请求可能会被遗忘或丢失在客户的收件箱中 – 如果需要的话，不要害怕进行追踪。

向客户提出的12个评价问题

让客户分享他们与公司、产品或服务的具体体验细节，这是一个好的评价。当被问到这个问题时，大多数人几乎不知道立刻要说什么。以下是一些基本的客户评价问题，可以根据您的业务进行定制。

  1. 在您使用我们的产品/服务之前是什么样子？
  2. 在购买我们的产品/服务之前，您最大的挑战是什么？
  3. 您从哪里开始寻找解决方案/您是怎么找到我们的？
  4. 您想用我们的产品/服务来解决什么问题？
  5. 是什么让我们的产品/服务从市场上其他的替代方案中脱颖而出的？
  6. 自从使用我们的产品/服务以来，您取得了哪些成就？
  7. 您从使用我们的产品/服务中得到的具体的好处是什么？
  8. 您最喜欢我们产品/服务的哪一点？
  9. 有什么超出了您的预期？
  10. 是什么原因让您无法购买我们的产品/服务？又是什么原因让您放心？
  11. 您推荐我们的产品/服务的主要原因包括什么？
  12. 您会对那些考虑购买我们产品/服务的人说些什么？

5个评价请求模板

您的大多数忠实客户 – 无论它们对您的服务/产品有多满意 – 都不太可能分享评价，除非他们被要求做一个分享。但是，您究竟应该如何接近客户以获得评价呢？这里有一些可靠的电子邮件模板，您可以在向客户所要评价时使用。

正式请求


Hi [NAME],
As a valuable customer of [COMPANY], your feedback is very important to us and as you’re probably well-aware, satisfied customers are vital to the success of any business.
I would like to invite you to take a moment to provide some feedback on [PRODUCT NAME], in the form of a testimonial. To help you with this request, please consider answering any or all of the following questions:
What was your greatest problem before you purchased our product?What made our product stand out from other options?What have you been able to achieve since using our product?What made you happiest about working with our company?What’s the main reason you recommend our product?
This is of course completely voluntary, and if you do intend to provide a testimonial, please do it at your own convenience.

Here are some examples of testimonials left by other customers: [LINK]If you have any questions about submitting a testimonial, please let me know.

I am looking forward to receiving your comments. Your support is much appreciated!
Best Regards,[YOUR SIGNATURE]

非正式请求


Hey [NAME],
I hope you are enjoying your [PRODUCT NAME].
I wanted to check in about any feedback you might have – just a few sentences describing your experience with us, how you benefit from using [PRODUCT NAME] or whatever comes to mind. As you probably know prospects usually don’t care so much about what we say about our product, but they do care what our customers have to say.
Here are some testimonial examples [LINK] from other clients to give you an idea of what to write about. If you are able to do this in the next couple of days, that would be awesome.
As always, feel free to reach out if you have any questions.Thanks a lot in advance!
Cheers,[YOUR SIGNATURE]

服务行业请求


Dear [NAME],
It has been a real pleasure working with you on [PROJECT NAME]. We are always excited to share customer feedback on our website. If you are happy with the work we completed for you, we would love to tell others about your experience! Would you consider leaving a testimonial for us?
It can be as short or as long as you like. Here are some specific questions that you could answer:
What made you choose [COMPANY NAME] for this project?How well did we handle your project?What has exceeded your expectations since working with us?Is there anything we could have done to make your experience working with us better?If you were to recommend [COMPANY NAME] to your friend or colleague, what would you say?
We appreciate your help! It’s valuable to our future business and, just as importantly, allows us to keep on improving.
Regards,
[YOUR SIGNATURE]

激励条件


Hi [NAME],
As a small gift this holiday season, we’ve selected some of our most loyal customers like you to offer a 3-month subscription to our service for free! All you have to do to claim this deal is simply submit a testimonial, that shouldn’t take you more than 10-15 minutes.
Feel free to share whatever you’d like, but if you need a prompt, please consider answering either all or some of the following questions:
What was life like before you started using our product?Where did you start your search for the solution?What exactly did you like most about our product?What are the three benefits you’ve experienced as a result of using our product?Would you recommend our product to someone looking for the same thing?
You can submit your written or video testimonial by simply following this [LINK]. Once you’re done, your 3-month free subscription will be automatically added to your account. Let me know if you have any questions, and thanks for being a loyal [COMPANY NAME] customer!
Happy Holidays,[YOUR SIGNATURE]

更新网站


Hi [NAME],
I hope all is well with your business!
We are currently in the process of updating our website and would love to include some success stories from our loyal customers like yourself. I was wondering if you’d be willing to provide a testimonial and share your experience with our [COMPANY/ PRODUCT NAME]? Here are some of the questions that might give you a hint on what you could write about:
What was your greatest problem before you bought our product?What made you choose our product over our competitors?What results are you getting from using our product?What would you tell someone who’s considering to buy our product?
Your testimonial will be featured on a special dedicated page and will go a long way in helping us build our business further.
Thanks so much in advance!
All the best,[YOUR SIGNATURE]

常见问题

什么是评价请求？

评价请求是对评价或推荐的请求，可以发送给您的客户，然后发布在您的网站上。

客户评价的类型有什么？

各种类型的客户评价可能包括引用评价、视频评价、影响者评价、消费者评论、案例研究和社交媒体评价。

为什么要关注评价？

客户评价是最强大的营销工具之一。研究表明，评价比任何其他类型的内容营销具有更高的有效性评级（89%）。

Ready to put your testimonial templates to use?

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{ “@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{ “@type”: “Question”, “name”: “什么是评价？”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “评价是由满意的客户提出的，确认产品或服务的质量、性能或价值的评价，可以是自愿提供的，也可以是公司要求提供的。” } }, { “@type”: “Question”, “name”: “客户评价的类型有什么？”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “各种类型的客户评价可能包括引用评价、视频评价、影响者评价、消费者评论、案例研究和社交媒体评价。” } }, { “@type”: “Question”, “name”: “为什么要关注评价？”, “acceptedAnswer”: { “@type”: “Answer”, “text”: “客户评价是最强大的营销工具之一。研究表明，评价比任何其他类型的内容营销具有更高的有效性评级（89%）。” } }] }
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