外部发布的文章邮件模板帮助企业通过客座博客和品牌提及等方式进行营销。建议在文章发布后通过邮件最大化曝光率,提高客户体验和忠诚度。提供模板示例鼓励读者阅读文章。
为外部网站写一篇好文章需要时间和精力。更重要的是,完成草稿只是一个开始。然后是校对,这可能会把草稿交给内容编辑让他们批准。在这之后就是最大的挑战:即让文章在外部发布。
重要的是,在这样做之后,您仍然要鼓励人们阅读您写的东西。最好的方法之一是发送外部发布的文章邮件,并附上发布的链接。建议在这类邮件中包含一个诱人的内容预览,因为这将帮助您吸引读者对全文的兴趣。
如果一个公司或个人向您提出写一篇文章发表在他们自己的网页、博客或杂志上的想法,那么您就离您的目标又近了一步。那是因为出版商可能会自己推广这篇文章。不过,与您的电子邮件数据库中的人分享这篇文章仍然是一个好主意。这样做可以通过接触潜在的不同受众来最大化文章的曝光率。
然而,也有可能您决定写一篇文章只是因为您有一个难以置信的想法,需要马上把它写在纸上(或者更有可能是写在笔记本电脑上)。在这种情况下,您仍然需要找到个人或公司来发布您的文章。
下面提供了一些新的文章邮件模板的例子,以鼓励收件人阅读链接的全文,并在您还没有找到合适的人选的时候联系潜在的出版商。
My latest article has just been published over on [external publisher’s name]’s website [link].
[Title] takes an in-depth look into [topic], covering the following points:
Subtopic 1
Subtopic 2
Subtopic 3…
Since you read our blog [name of blog and topic] regularly, I wanted to share this article with you as well. Don’t forget that you can find more similar content on our website by clicking on the link below.
[Read more articles]
Best wishes,
[Name], from [company]
We’ve recently written a new article called [title] that, as someone who has expressed an interest in [product/service/topic], we are sure you’ll find interesting.
You can find our article here [link] on [external publisher’s name]’s website.
It is a privilege for us to have our content shared there, and we hope that you will take the opportunity to read more of their other content too.
Hope you enjoy reading it!
Best,
[Company]
We’ve come up with a great idea for an article that we think would be a perfect fit for [potential publisher’s name] and will fit in with your other content on [topic].
The working title is [title], and the article will cover:
Subheading 1
Subheading 2
Subheading 3
Please let us know if this sounds like something that you’d be interested in publishing. If you have any questions please don’t hesitate to get in touch.
Kind regards,
[Name], content writer for [company]
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由于文章发表在一个网站上或是印刷的形式发表,而非您公司所有,即使您或您的员工是作者,您可能没有权利或许可分享整篇文章的副本。在这种情况下,您需要获得发布者的许可才能分享全文。然而,即使获得了这个许可,通过电子邮件分发您的全文可能不是最好的策略。这是因为它的主要目的之一是通过反向链接将流量引入出版商的网站和您自己的网站。
外部发布的文章邮件是让读者了解您所写的完整内容的最直接方式,但在您自己的网站上是无法获得的,用户通常在那里查找您的材料。然而,还有一些间接的方式可以通过各种其他类型的内容来传播消息,比如社交媒体帖子,您的网站和实时通讯。
因为您的文章是托管在其他地方而不是在您自己的页面上,您一定要包含反向链接到您的网站。这样做将有助于提高您网站的流量,建立品牌知名度,并改善您的搜索引擎优化(SEO)。
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