销售电话脚本是销售过程的重要组成部分。他们帮助您组织您的销售电话,涵盖您需要的所有关键点。
在本文中,我们将提供一些销售脚本模板供您使用。我们还将讨论使用销售电话脚本的好处,以及如何创建一个适合您的脚本。
销售电话脚本对企业至关重要,原因有很多。首先,它们可以帮助您在销售电话中保持专注。当您与潜在客户交谈时,很容易偏离轨道,但销售电话脚本将使您保持重点,帮助您涵盖所有关键点,并成功推销产品。
第二,销售电话脚本可以帮助您与潜在客户建立融洽的关系。通过对每个销售电话使用相同的脚本,您将能够与潜在客户建立融洽的关系,并建立信任。
第三,您可以通过使用销售电话脚本来完成更多的销售。有结构的销售电话意味着您将能够解决潜在客户可能存在的任何异议,因此可以让您完成更多的销售。
拥有这样的资产对新销售人员的入职也很有用。通过销售电话脚本,您可以快速有效地培训新员工。如果您的公司与客户和企业打交道,确保有一个B2B销售脚本和一个B2C销售脚本。
这取决于几个因素。如果您的公司只有一个销售电话脚本,您可能会把它称为“终极”脚本。
另一方面,如果每个代理或部门都有自己的销售电话脚本,那么您可能想要更具体。例如,“房地产经纪人的销售电话脚本”或“外呼销售电话脚本”。
您也可以在销售电话脚本的标题上发挥创意。然而,重要的是保持一致,遵循标题的模式,并使参与销售的每个人都容易找到。
销售电话脚本的标题应该反映它的内容。如果销售电话脚本是特定于某种类型的销售,那么标题也应该清楚地表明这一点。
您的销售电话脚本应该清晰简洁。讲话不能太长,否则您的潜在客户会不感兴趣,但也不能太短。您需要包括您想要涵盖的所有关键点,而不是跑题。
保持它易于阅读和理解,不仅为您简化了流程,也为新员工加入您的团队提供了方便。新的销售人员在刚开始工作时,听起来就像是在照本宣本,这可能会让潜在客户感到不快,也会让您听起来不真诚。
目标是让您的销售电话脚本听起来像一个对话。要做到这一点,您的销售人员应该强调销售电话脚本中的关键部分,并将其作为指南,而不是逐字逐句地阅读脚本。
一些销售电话脚本更通用,而另一些则针对特定的产品或服务量身定制。最好的销售电话脚本在这两者之间取得平衡。它们应该足够通用,可以用于多种产品或服务,但也要足够具体,与前景相关。
要写一个销售电话脚本,首先要列出您想要涵盖的要点。然后,围绕这些关键点填入细节。一定要留出一些即兴发挥的空间,这样您就可以为每个潜在客户量身定制您的销售演讲。
没有两个销售电话是相同的,所以要足够灵活,允许一些偏差。您的出站式脚本将不同于入站脚本,并且还将根据通信通道而有所不同。灵活性是销售的关键,因为您永远不知道您会遇到什么反对意见,或者您的潜在客户会问什么问题。
自我介绍 – 您是谁,为什么打电话
痛点 – 您的产品或服务解决的问题
解决方案 – 您的产品或服务将如何解决潜在客户的问题
行动号召 – 您希望客户下一步做什么
异议处理 – 您将如何处理潜在客户的异议
完成交易 – 您将如何完成交易
Hi, my name is [Your Name] and I’m a sales representative with [Company Name].
I’m calling because we offer a solution that can help you with [prospect’s pain point]. Boasting over [X] years of experience in the [industry], we have accumulated a huge amount of expertise in this time to offer our clients.
The best part about it? Our solution is unique because:
• feature #1
• feature #2
• feature #3…
Would you be interested in learning more about how we can help solve [prospect’s pain point]?
I understand that you may be hesitant. The sales process can be daunting, but I assure you that we’re here to help you every step of the way.
The best way to find out if our solution is right for you is to schedule a [consultation/demo/free trial].
I have some time in my schedule tomorrow that I can block off for you. Would [time] work for you?
If not, no worries. When would be the best [day/time] to reach you?
Thank you for listening. I look forward to hearing from you soon.
Hello, it’s [Your Name] here from [Company Name].
I’m calling to introduce you to our new product/service that can help you with [prospect’s pain point].
It’s unique because:
• feature #1
• feature #2
• feature #3…
Would you be interested in learning more about how we can help you? We could set up a demo for tomorrow afternoon, or when would be the best time to reach you?
I’d be happy to answer any questions that you may have.
Thanks for your time, and I look forward to hearing from you soon.
Good morning, this is [Your Name] speaking.
I’m calling from [Company Name]. Are you familiar with our company?
We offer a solution that can help you with [prospect’s pain point]. It’s a new version of our [product/service], and we’re offering it only to our best customers for now. That’s why I’m calling you today.
We are running a promotion for a limited time only, and I think you would be interested in learning more about it.
Would you have some time early next week so that we can chat? Thank you for listening.
Good afternoon, [Prospect’s Name]. How are you today?
This is [Your Name] with [Company Name].
I’m calling to follow up on your purchase of [product/service].
Have you had a chance to use it? How do you like it so far?
Great. We’re glad to hear that you’re enjoying it.
We have a new [product/service] that we think you might be interested in. It has a [unique feature], and we’re offering it at a special price for our best customers. It’s a totally unique feature, and it’s only available for a limited time.
Would you be interested in learning more about it? I’d love to walk you through it.
If not, no worries. Thanks for your time, and enjoy the rest of your day.
Good morning. I’m [Your Name] from [Company Name].
I’m calling because you recently purchased [product/service], and I think you would be interested in our new [product/service]. It’s a great complement to what you already have, and it would help you with [prospect’s pain point].
Would you be interested in learning more about it? Scheduling a [consultation/demo/free trial] would be the best way to test it out for yourself.
Please let me know what [day/time] would work for you. Thanks again.
Hello, thank you for calling [Company Name]. My name is [Your Name] and I’d be happy to help you with your inquiry. How are you today?
I’ve noticed you recently visited our website and added [product/service] to your cart. Did you have any questions about it?
Great. Let me answer any questions that you may have.
Is there a particular reason you’re interested in [product/service]?
We offer a [discount/promotion] for first-time buyers. I can go ahead and apply that to your purchase today.
Would you like me to walk you through the purchase process?
Thank you for your time. Have a great day.
Hi, [Prospect’s Name], this is [Your Name] from [Company Name].
I’m calling because I wanted to follow up on the email you received about our new product.
Our product is a great solution for companies who are looking to [product benefit]. We’re currently offering it to our best customers for a specific time limit.
Would you have time for a quick call in the next few days so that I can answer any questions you may have?
I understand that you’re busy, so I’ll keep this call short.
Thank you for your time.
Hello, [Prospect’s Name], I’m [Your Name] with [Company Name].
We were in touch a few [days/weeks] ago about our new product, and I wanted to follow up to see if you had any questions.
I understand that you’re hesitant because of [objection]. This is not a sales call, and I’m not trying to pressure you into anything.
I just want to answer any questions that you may have to help you make an informed decision. Also, if you need a separate call to discuss this with your team, I’m happy to do that.
Thank you for your time.
Hi [Prospect Name], this is [Your Name] calling from [Company Name].
I wanted to follow up with you about our conversation [yesterday/last week].
You said you were interested in our new product, and I wanted to see if you had any questions.
I think our product is a great fit for your company, and I’m confident that you’d be happy with the results.
Would you like to go ahead and purchase it today? If you decide on it right now, I’ll be able to give you a discount of [X]%.
Thank you for your time and have a great day.
如果您从事的是销售工作,您很可能会遵循一些销售流程。这可能有很多步骤,每一步都需要在您的销售电话脚本中涵盖。这就是为什么您应该有一套好的实践。
迎合潜在客户 – 您越了解他们,就越容易向他们推销您的产品。
提出问题并倾听回答 – 无论您经营的是哪种类型的公司,都要直接回答客户的问题。
建立融洽的关系 – 与潜在客户建立良好的关系会让他们更有可能信任您,并与您做生意。
发现需求 – 找出潜在客户的需求是什么,这样您就可以为他们提供满足这些需求的解决方案。
提供解决方案 – 一旦您知道了潜在客户的需求,您就可以通过电话向他们提供满足这些要求的解决方案。
处理异议 – 如果潜在客户有任何顾虑,您需要以一种令人满意的方式处理它们。这不仅对B2B销售至关重要,对B2C产品或任何其他目标市场也至关重要。
创造一种紧迫感 – 您需要强调采取一些有时间限制的行动的重要性,这样潜在客户就会觉得有必要立即采取行动。
一定要提供背景信息 – 当您想要进行最好的推销时,不要忘记给潜在客户一些背景信息,这样他们就能理解您在说什么。
保持简短 – 您的第一次电话交谈应该简明扼要,这样您就不会浪费潜在客户的时间,特别是如果他们当时对您的报价不感兴趣的话。
不要强行推销 – 避免太过咄咄逼人,因为这种冷漠的示好可能只会让潜在客户失去兴趣。
做好准备 – 确保您有条理,并为电话做好了准备。这包括了解您的产品,意识到可能的负面情绪,评估您成功的机会,验证您的销售主张,甚至与营销团队讨论一些细节,以帮助您的销售人员将潜在客户转移到下一个销售渠道阶段。
以号召大家行动的方式结束对话 – 确保您以一个清晰的CTA结束对话。这可以是安排一次会议或后续电话,以检查潜在客户对您的产品/服务的使用情况。
当您写您的销售电话脚本时,重要的是要记住这些良好的做法。通过遵循它们,您将能够创建一个更有可能成功的销售电话脚本。如果您是内部销售,那么您的销售电话脚本可能会比其他情况更短。
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销售电话脚本是一种可以用来帮助您进行销售电话的工具。当您写销售电话脚本时,重要的是要记住几件事,比如限定潜在客户,建立融洽关系,发现他们的需求。一旦您发现了销售电话脚本的完美配方,请确保它随着您的产品、流程和销售技术的变化而不断更新。
您想要多长就有多长。通常,出站式呼叫脚本相当短,以免给销售代表带来过多的信息,而下一步行动或后续问题可以更长,更个性化。
简单来说就是适合您、您的产品和您的目标受众。没有什么神奇的销售脚本结构对每个人都适用,所以一定要测试不同的版本,看看哪个最适合您。这可能是一个充满试错的漫长过程,但最终是值得的。
是的,在这种情况下,销售代表可能很难记住他们需要说的一切。此外,如果销售电话的脚本太长,可能会让潜在客户失去兴趣,因为他们觉得自己是在被讨论,而不是讨论。虽然较长的脚本更适合销售较昂贵的产品,但如果您销售的是较低价格的产品,则可能需要保持脚本较短。
最常见的类型是产品销售脚本,用于销售特定的产品。也有潜在客户生成销售脚本,用于生成潜在客户。此外,还有邀约设置销售脚本,用于与潜在客户设置会面。这种类型通常取决于销售电话的目标,但每种类型都有一些推销电话的技巧。例如,在您的销售脚本模板中包含一句话的价值主张、关键利益和/或当前客户的利益总是值得的。
主要的一个问题是,您是否很明显是在从脚本中阅读。这会让您听起来机械而不自然,这会让您的潜在客户立刻失去兴趣。另一个错误是电话没有明确的目标。您的销售团队想要达到什么目标?如果您不知道,那么您的潜在客户也肯定不会知道。最后,一定要倾听您的潜在客户。销售电话是关于他们的,而不是您。如果您一直在说话,您就不会知道他们需要什么,也不会知道您能如何帮助他们。有一些社会证据来说服您的客户,有助于处理销售经理的常见反对意见。有时候,即使是现有的客户也会有一些销售异议,所以您的销售策略必须考虑到这一点。通过避免这些错误,并遵循上面的销售电话脚本示例,您将很好地完成销售电话。
能帮您进行销售。销售电话脚本可以通过为销售电话提供结构来做到这一点,帮助您记住该说什么,并为您提供衡量成功的方法。此外,可靠的销售脚本示例将随着您的产品、流程和销售技术的变化而定期更新。如果您管理一个远程销售团队,您需要创建一些有效的销售材料来帮助他们。虽然带有产品演示鼓励的陌生电话模板可能是一个令人信服的销售工具,但您需要确保远程销售代表了解客户的每个共同痛点,并希望与他们一起实现客户成功。拨打大量电话并制定出站销售策略是一回事,但您还需要确保您的精益销售团队了解您的潜在客户和买家角色,在电话后提供出色的客户服务,并以自然的方式展示产品功能和行业专业知识。
任何时候您都可以打销售电话,但尤其重要的是,当您在打陌生电话或如果您是打销售电话的新手时,使用销售电话脚本。此外,如果您正在销售一种新产品,您可能需要使用销售电话脚本来帮助您向潜在客户介绍产品。您可能知道,销售是一个困难的过程,但使用销售电话脚本可以帮助提高您的电梯游说的成功率。
介绍,一些简短的交谈,询问潜在客户的一系列问题,以及结束语。您可能还想包括一些关于您的产品或服务的信息,以及一个行动呼吁。记住要保持谈话简短而温馨——您不想让销售代表负担过重,也不想让潜在客户感到厌烦。
陌生电话脚本模板的各种元素取决于您的产品、目标受众和销售目标。但是,在每个陌生电话脚本中都有一些重要的内容。首先,您应该经常介绍自己和您的公司。接下来,您应该解释您打电话的原因,提供简短的背景信息。如果您还没有对潜在客户进行访谈(这在陌生电话脚本中很常见),在与潜在客户进行深入的有意义的对话之前,您可以问一些有资格的问题。最后,您应该问问现在是不是谈话的好时机。如果情况允许,您还应该问潜在买家一些开放式的问题。
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