定期撰写有价值的博客文章,同时保持客户对您的业务的兴趣与参与度,这是一个挑战。但是,要真正通知您的用户您的站点上发表了一篇新的博客文章,这会是另一个挑战。
当然,可能有些人会为新博客文章设置通知,而另一些人可能会记着每隔一天、一周或一个月查看一次。
但其他人可能更喜欢通过电子邮件来接收通知,因为他们不经常查看您的博客。大多数人只是太忙或忘记经常访问您的博客,因此不会阅读您最新的帖子。这就是新博客邮件出现的原因。
通知您的读者一篇新的博客文章的最有效的方法之一是通过电子邮件向他们发送文章的一瞥或片段。这就是所谓的新博客邮件,它的目的是提醒您的订阅者有新的文章。
这封电子邮件的目的是吸引您的订阅者阅读完整的博客文章,这样他们就可以通过点击“阅读更多”或注册免费试用来观摩您的业务。
您可以通过发送新博客邮件来实现这一点:
Are you having difficulty with [pain point 1]? Does just thinking about [pain point 2] give you a headache?
It’s really annoying, right? You’ve been working hard on [task] for hours, then you start struggling to make progress, and now you’re stuck.
Believe us, you’re not alone. In fact, these are very common problems that many of our readers have been facing.
But don’t worry, because we’re here to help. We’ve just published a new guide to help people just like you, which you can read on our website by clicking the button below.
[Read our new blog post]
Kind regards,
[Name], [position] at [company]
Do you know what the single, most effective tip for completing [task] is? Well, you’re just one click away from finding out!
In our latest blog post, we are sharing our favorite tips for helping people achieve [objective].
Just click below to head on over to our website
[Go to the blog]
Thanks for reading!
[Company]
We know as well as anyone that trying to achieve your [objective] goals can be tough, which is why we’ve written a new blog post with [X] tips on how to do just that.
Here’s a sneak peek of the advice that you’ll find in our latest publication:
Tip for achieving objective 1
Tip for achieving objective 2
Tip for achieving objective 3…
To read the rest of our tips, click here [link] to read the full blog post on our website.
Best,
[Name], content writer for [company]
有些作者确实会把整篇博客文章都发送到电子邮件中,但这并不是最好的策略。如果您的商业目标是为您的网站增加流量和/或为您的再营销列表添加读者,而不是想要尽可能多的人阅读您写的东西的话,这一点尤其正确。相反,一个前瞻或片段会让收件人想要阅读您网站上的完整文章。
最好在每次发布新的博客文章的时候都发送一条消息通知用户。这就引出了下一个问题:您应该多久在您的网站上发布一篇新的博客。答案当然取决于很多因素,比如您有多少时间写作,您有多少新东西要讨论。
然而,最关键的方面是在一致的基础上安排新博客文章的发布。这样做不仅可以帮助您在撰写新内容方面保持领先,更重要的是,可以帮助您的读者形成熟系的习惯,并建立对您品牌的信任。
一个新博客文章邮件并不一定要包含任何需要HTML编码的特殊元素。如果您的电子邮件的目的是引导人们到您的网站,在那里他们可以阅读完整的内容,那么副本可以是基础的文字,只是描述博客文章的内容(以及它的链接)。
然而,由于您想要鼓励收件人通过访问您的网站来阅读完整的博客,所以通过包含HTML元素(如图像,颜色和各种其他格式选项)来使电子邮件尽可能具有视觉吸引力可能是一个更好的主意。
Discover all that LiveAgent has to offer
Take advantage of our free 14-day trial! No credit card required, and you'll have access to all of our advanced features like live chat, email templates, ticketing, call center, social media integrations, and more.
Join our community of happy clients and provide excellent customer support with LiveAgent.
我们的网站使用cookies。点击继续我们将默认为您允许我们将cookies部署在我们的网站上。 隐私和cookie政策.
Answer more tickets with our all-in-one help desk software. Try LiveAgent for 30 days with no credit card required.
Hello, I’m Andrej. We’re thrilled to invite you to an exclusive software demo where we’ll showcase our product and how it can transform your customer care. Learn how to achieve your business goals with LiveAgent or feel free to explore the best help desk software by yourself with no fee or credit card requirement.
Andrej Saxon | LiveAgent support team