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Português 新闻稿模板
新闻稿模板通过引人注目的标题、导语、相关细节、引用、统计数据和行动呼吁，帮助提升可信度并吸引媒体关注。有效的新闻稿是公司公关策略的重要组成部分。
您是否需要将新闻稿作为营销策略的一部分，但不知道从哪里开始?
我们创建了一些资产来帮助您正确格式和编写您的公告。必须包括所有的背景信息，这样记者和编辑才能准确地报道您的有新闻价值的故事。
遵循本文中的指导方针来制作一份成功的新闻稿。
新闻稿的重要性
新闻稿本质上是向媒体发布的官方声明，告知他们关于您公司的一些新的或值得注意的事情。一份写得好的、有效的新闻稿可以为您的企业带来很多积极的宣传。对于许多小公司来说，新闻发布是制造媒体报道的最佳方式之一，是他们公关战略的一部分。
在写新闻稿时，重要的是要记住记者和编辑都是非常忙碌的人。他们每天都会收到成百上千的宣传，所以您需要确保您的新闻稿不是单调乏味的，而是与众不同的。如果您的故事写得很好，很吸引人，您的推销被接受的机会就会增加。
新闻稿如何命名
新闻稿应该有一个简短而引人注目的标题。这意味着它应该是有趣的，及时的，并与记者和编辑的读者相关。如果您的标题太夸张了，记者就不太可能想读或写它。
尽量保持直截了当，避免随意的语调、双关语、笑话或文字游戏——坚持专业的风格指南。标题应该清楚而简洁地描述新闻稿是什么。
新闻稿主题行示例
- 新产品新闻稿:[标题]
- [标题]-产品发布新闻稿
- 即将举行的活动新闻稿:[标题]
- [公司名称]新闻-[标题]
- 奖项新闻稿:[标题]
- 突发新闻:[标题]
- [公司名称]更新新闻稿:[标题]
- 新员工新闻稿:[标题]
- 合作伙伴新闻稿公告:[标题]
- 收购新闻稿:[标题]
- 您想报道[标题]吗?
- 您会对这个感兴趣吗?[标题]
- 推销:[标题]
如何写新闻稿
首先，在顶部写上作者的日期和联系方式，然后加上一个吸引人的标题，准确地反映新闻稿的内容。这可以成就您的故事，也可以毁掉您的故事，所以要确保故事有趣且切题。
在标题之后，写一个简短的段落(导语)，用一到两句话总结新闻稿的内容。不要写得太长，因为您希望记者能够快速阅读和理解它。在此基础上，他们将决定是否要写这篇文章。
在下一段中，提供更多关于产品更新、公司或有新闻价值的事件的信息。一定要包括所有相关的细节，比如谁，什么，何地，何时，以及为什么真正推销您的故事。包括来自领导或参与项目的人的引用，因为它们将增加可信度，使新闻稿读起来更有趣。添加额外的元素，如统计数据和其他数据，以支持您的主张。
最后，在新闻稿的结尾，为想要了解更多信息的记者提供行动呼吁和联系方式。任何发言人的姓名和头衔在这里都可能派上用场，因为记者或编辑可能想要联系以获得进一步评论。
您还应该在新闻稿的末尾添加所谓的样板。这是一个简短的段落，告诉记者和编辑更多关于您的业务。包括您公司的历史、使命宣言、您获得的任何奖项/认可或慈善成就等信息。
新闻稿中应该包含哪些内容
- 日期和联系方式
- 醒目的标题
- 一个简短的段落(导语)
- 有关您的产品、公司或即将举行的活动的相关细节
- 引用来自领导或参与项目的人
- 统计数据和其他数据支持您的主张
- 行动呼吁和联系方式(如电话号码、电子邮件地址、记者的社交媒体账号等)
- 引用
新闻稿示例和模板
新产品新闻稿:[标题]
For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company Name] is launching [Product] on the public release date of [Launch Date] to help [Target audience] with [Problem].
“We are very excited about our new product launch for our customer base,” said [Name], [Position] at [Company Name]. “This original release is going to change the customer experience for the better.”
The [Product] is available for purchase at [Website] for a price of $[X].
[Company Name] is a [Type of Business] that helps [Target audience] by [What the company does]. It is headquartered in [City], [State], and has been in business since [Year].
[标题]-产品发布新闻稿
For release on: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: The new [Product] in the [Range] will have a public release by [Company Name] on [Launch Date]. The key product features include:
Feature 1
Feature 2
Feature 3
“[Quote],” said [Name], [Position] at [Company Name]. “[Further Quote]”.
For more information, please visit [Website].
About [Company Name]: [Company History]
即将举行的活动新闻稿:[标题]
For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
On [Date], [Company Name] will be hosting a special event to coincide with their new product release of [Product]. The event will occur at [Location] and start at [Time]. It will include a presentation by company representatives, followed by a Q&A session. Light refreshments will be served.
For more information, please visit [Website].
About [Company Name]: [Company History]
[公司名称]新闻-[标题]
For release on: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company Name] is today announcing a new round of funding for $[X] at a valuation of [Total Valuation (if disclosed)], which was led by [Lead Investor] with participation from [Other Investor (if applicable)].
“[Quote from Investor],” says [Name], [Position] at [Lead Investor]. “[Additional Quote from Investor].”
[Name], [Position] at [Company Name], added: “[Quote from Company]”.
The areas that the company will focus on thanks to this new round of funding are:
Focus 1
Focus 2
Focus 3…
About [Company Name]: [Accomplishments].
突发新闻:[标题]
For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[City, State]: [Company Name] is announcing the commencement of a new partnership with [Partner Name] as of [Date], with the aims to:
Objective 1
Objective 2
Objective 3…
“[Quote from Company],” says [Name], [Position] at [Company Name]. “[Further Quote from Company].”
[Name], [Position] at [Partner Name], added: “[Quote from Partner]”.
About [Company Name]: [Company Accomplishments].
About [Partner]: [Partner Accomplishments].
新员工新闻稿:[标题]
For release on: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[City, State]: [Company Name] would like to announce the appointment of [Name of New Hire] will be joining as [New Hire’s Position], effective of [Start Date].
[Name of New Hire] will be joining [Company Name] from [Previous Company], where they were a [Previous Position] for [X] years, making them an industry authority in the [Industry].
To help us achieve the goal of [Objective], [Name of New Hire] will be bringing the following experience in [Area of Expertise] to [Company Name]:
Experience 1
Experience 2
Experience 3
“[Quote from New Hire],” says [Name of New Hire]. “[Additional Quote from New Hire].”
[Name], [Position] at [Company Name], added: “[Quote from Company]”.
About [Company Name]: [Company History].
[公司名称]更新新闻稿:[标题]
For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company name] is today announcing the successful accomplishment of [Milestone]. This achievement is a major step towards our mission to [Objective].
“[Quote from Company],” says [Name], [Position] at [Company Name]. “[Further Quote from Company].”
This news follows many other recent accomplishments made by [Company Name], including:
Professional Achievement 1
Professional Achievement 2
Professional Achievement 3
To learn more about [milestone], please visit [Website].
About [Company Name]: [Company History].
奖项新闻稿:[标题]
For Immediate Release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[Company Name] was named as the winner of [Award Name] at [Event Name], hosted by [Awarder] on [Date of Award]. This award recognizes recent [Accomplishment] by [Company] in the field of [Area of Accomplishment].
“[Quote from Awarder],” says [Name of Awarder]. “[Additional Quote from Awarder].”
[Name], [Position] at [Company Name], added: “[Quote from Company]”.
[Company Name] was selected as the winner thanks to achieving the best results in the following categories:
Criteria 1
Criteria 2
Criteria 3
About [Award Name]: [Previous Winners].
About [Company Name]: [Company Accomplishments].
合作伙伴新闻稿公告:[标题]
For release on: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company name] is today announcing that it has signed partnerships with the brand [Customer Name] as their [Product/Service Name] provider.
We are excited to partner with [Customer Name] to bring business growth for both companies and to provide [Target audience] with the following benefits:
Benefit 1
Benefit 2
Benefit 3…
“[Quote from Company],” says [Name], [Position] at [Company Name]. “[Further Quote from Company].”
[Customer Name], added: “[Quote from Customer]”.
About [Customer Name]: [Customer Accomplishments].
About [Company Name]: [Company Accomplishments].
收购新闻稿:[标题]
For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[City, State]: We can announce today that [Company Name] has [merged with/acquired/been acquired by] [Merger Company], effective as of [Merger Date]. Together, the two companies have a combined market share of [X]%, making the new business an industry leader in the area of [Industry].
“[Quote from Merger Company],” says [Name], [Position] at [Merger Company]. “[Further Quote from Merger Company].”
[Name], [Position] at [Company Name. added: “[Quote from Company]”.
For more information on how the [merger/acquisition] will affect the existing and potential customer bases of both companies, please visit [Website].
About [Merger Company]: [Merger Company History].
About [Company Name]: [Company History].
您想报道[标题]吗?
Dear [Reporter’s Name],
We would like to invite you to cover [Company Name]’s upcoming newsworthy event, [Event Name]. The event will take place on [Date], at [Location], and will start at [Time]. There will be a presentation by the firm’s representatives followed by a question-and-answer session, and light refreshments will be provided.
For more information, please visit [Website].
About [Company]: [Company History]
If you are interested in attending or covering the event, please RSVP by clicking here [CTA]. If you have any further questions, please don’t hesitate to get in touch.
We hope to see you there.
Kind regards,
[Name], [Position] at [Company Name].
[Email address]
[Phone Number]
您会对这个感兴趣吗?[标题]
Hello [Reporter’s Name],
We came across your article, [Article Name], and noticed that you have a background in [Area of Expertise]. Given this, we thought you might be interested in covering a story about our [Announcement].
We would be happy to provide you with more information, or answer any questions you may have. You can reach us at [Email Address] or [Phone Number].
Thank you for your time, and we hope to hear from you soon.
Best,
[Name], [Position] at [Company Name]
推销：[标题]
Hi [Reporter’s Name],
I hope you’re doing well. I am writing to you because I am familiar with your reporting on [Area of Expertise]. Given this, I wanted to pitch you a story about [Company News Stories].
I think this would make for a great article, and I would be happy to provide you with more information or answer any questions you may have. You can get back to me at [Email Address] or [Phone Number].
Best wishes,
[Name], [Position] at [Company]
新闻稿及良好做法
要写一篇好的新闻稿，您需要记住以下几点:
保持您的公关宣传尽量简短 – 记者和编辑都是非常忙碌的人，他们每天都会收到1-5个宣传，所以您需要确保您的宣传能够脱颖而出。如果您写了一篇写得好、有趣的新闻稿，就像电梯游说一样，您更有可能吸引他们的注意力。
如果您的新闻稿已经准备好立即发布，那么就加上“立即发布” – 这会让您的故事更有份量。
将您的新闻稿发送给相关媒体 – 确保您的目标是可能对您的故事感兴趣的记者和编辑。
写一个吸引人的标题 – 使用优点而不是特点，让读者更感兴趣。
使用有影响力的关键词 – 作为标题的补充，这将帮助记者更容易地通过搜索引擎、社交媒体平台或其他方式找到您的报道。进行关键词研究，发现在所有行业术语中哪些术语最有可能达到目的。
考虑添加多媒体内容的例子，如图像、视频和/或互动元素 – 视觉元素可以使您的故事在视觉上更具吸引力，并帮助您吸引忙碌的记者的注意力。考虑受众参与度，即使是新闻稿。
在发送完新闻稿后，要与记者或编辑保持联系 – 确保他们收到了新闻稿，并询问他们是否有任何问题。
写一个简短的段落(导语)来总结新闻稿的内容。
保持一致的品牌声音 – 如果新闻稿涉及与另一家公司的合并或合作，涉及交叉推广，这一点尤其重要。
包括来自领导或参与项目的人的引用 – 它们增加了可信度，使新闻稿读起来更有趣。这些可能包括来自组织的引用，来自合作伙伴的引用，您的CEO/其他高管的引用，或客户的引用，这取决于公告的类型。
增加关于公司的额外信息 – 一个简单的背景业务描述可以让新闻稿更有说服力
插入额外的元素，如统计数据和其他数据来支持您的观点 – 这表明您已经做了研究，有助于使您的故事更可信。
为想要了解更多信息的记者制定行动呼吁和联系方式 – 这可以让他们立即与您取得联系。
个性化您的推销 – 每一份宣传都应该针对您要发送的特定记者或媒体以及他们的新闻风格进行个性化，而不仅仅是向您的整个电子邮件列表发送相同的群发邮件。
总结
写一篇新闻稿对您的业务来说是非常有益的，但它很可能也会有很多工作要做。如果您不确定从哪里开始，或者对这个过程感到不知所措，可以考虑使用新闻稿模板。真正发行可能还需要一些时间和经验，但新闻稿模板是一个很好的开始。
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Frequently Asked Questions
新闻稿的标准格式是什么?
这个问题没有一个正确的答案，但有一些您应该记住的一般技巧。确保您的新闻稿对忙碌的记者来说很容易浏览。一定要使用正确的语法和标点符号。最后，确保包含所有必要的信息(例如日期、时间和联系方式)。在上述示例中，使用了常见的新闻稿格式，即日期和标题放在顶部，然后是联系信息。您可以使用上述不同新闻稿模板的每个例子，并按类型组织宣传内容，这样您就可以在需要的时候快速发布信息。
我应该什么时候发出新闻稿?
这完全取决于您，取决于您的声明的新闻价值和您的公关策略。如果您有一份时间敏感的新闻稿，最好尽快发出。对于活动新闻稿模板，您需要提前留出额外的时间，以便您的活动营销策略能够达到最佳效果。但是，如果对时间不敏感，您可能希望等到有更多信息或离活动日期更近的时候。
在线新闻稿和PDF新闻稿哪个更好?
这取决于您的受众和您想要达到的目标。如果您的目标受众是记者，那么最好还是使用常见的文本新闻稿。然而，如果您的目标客户是消费者或企业，包括交互式图像、视频、交互式内容和/或信息图表在内的在线营销活动可能会更有效。
我的新闻稿应该写多长?
同样，这个问题没有唯一的正确答案。尽管大多数新闻稿的长度都在400到800字之间，但有时您只需用200字的直接语气就能吸引编辑的注意力。这取决于您想讲的故事以及您要分享多少信息。
我应该把新闻稿发给谁?
您的媒体联系人列表将与其他人不同。首先列出可能对您的报道感兴趣的当地、地区和全国媒体的名单，然后研究报道您所在行业或问题的特定记者和编辑。别忘了个性化每封邮件或每一次推销，这样就能吸引收件人的注意力。当您更好地了解您名单上的联系人时，随着时间的推移，您会更容易为不同的记者定制您的消息，并对每个主要关键字进行创造性的替换，以吸引不同的关键受众。您也可以使用分销服务，确保主要渠道为您分享您的宣传活动。像Business Wire这样的发行平台将帮助您的新闻稿获得更多关注。最后，不要只使用社交媒体平台进行客户服务，还要鼓励您的粉丝通过评论参与您的内容。这也是一种消除客户疑虑的方法，从而增加客户对您公司的信任。
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