数字行业的所有企业都需要验证用户或客户身份。当您无法在办公室与客户面对面交流、检查他们的身份信息或要求他们签字时,您必须使用其它方式验证他们分享的信息是否正确,他们的意图是否真诚。
那么您如何验证顾客的身份呢?方法之一就是向他们发送验证电子邮件。
验证电子邮件是用户执行某项操作后收到的一种电子邮件。操作可以是创建账户、订阅简报、在比赛中投票或创建支持工单。
验证电子邮件应当告知用户他们需要确认自己的操作。他们可以通过点击邮件中的链接或按钮确认,或者输入指定网站发送给他们的代码。
验证电子邮件是所有良好工单数据库的核心。所有要求用户或客户提供邮箱地址或电话号码的操作都应当在操作后向客户发送验证电子邮件。
要求用户确认他们的数据可以减少未验证垃圾账户数量。您的营销团队也能够更轻松地与用户和客户沟通。
另外,验证步骤也能够帮助用户自己,因为可以避免他们使用错误的邮箱或不再使用的邮箱创建账户。
在管理顾客门户时,您还需要确定所有用于访问的账户是有效且由顾客或用户所有。
You registered an account on [customer portal], before being able to use your account you need to verify that this is your email address by clicking here: [link]
Kind Regards, [company]
We just need to verify your email address before you can access [customer portal].
Verify your email address [verification link]
Thanks! – The [company] team
You’re almost ready to start enjoying [customer portal].
Simply click the big [color] button below to verify your email address.
[button]
Are you ready to gain access to all of the assets we prepared for clients of [company]?
First, you must complete your registration by clicking on the button below:
[button]
This link will verify your email address, and then you’ll officially be a part of the [customer portal] community.
See you there!
Best regards, the [company] team
Thanks for getting started with our [customer portal]!
We need a little more information to complete your registration, including a confirmation of your email address.
Click below to confirm your email address:
[link]
If you have problems, please paste the above URL into your web browser.
Your verification code is [code].
Enter this code in our [website or app] to activate your [customer portal] account.
Click here [open code in app] to open the [app/portal landing page].
If you have any questions, send us an email [email to your support team].
We’re glad you’re here!
The [company] team
The [customer portal] offers all of the information you need to get the most out of our [product/service]] and much more.
To access your account, click on the big [color] button:
[Button]
Once again – thank you for joining our [customer portal] family!
最好在用户创建顾客客户账户后立刻发送验证电子邮件,这样他们就能继续注册流程并尽快访问账户。例如,当用户使用自己的邮箱地址创建账户时,他们应当受到立刻收到验证电子邮件,这样就可以确认并继续下一步。
验证电子邮件应当十分简短并开门见山,最好只有三四行文字。告知用户他们需要做什么才能继续创建顾客门户账户。使用简单的语言。如果收件人必须执行某项操作,他们应当收到明确的指令。
文本邮件和HTML邮件有巨大的区别!文本邮件只含有文字,没有任何特殊格式。文本邮件也可以嵌入简单的视觉效果或gif。而HTML邮件能够包含图片、颜色或其它格式的文本。正确的选择取决于您的邮件营销战略、品牌理念、风格指南及其他因素。
总体而言,验证电子邮件应当极其简单,因此使用文本邮件往往是个好主意。
Ready to put our verification email templates to use?
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