How often should I offer coupons?

The frequency of couponing campaigns are dependant on many aspects and should be planned carefully by each company. If you are new to couponing, it's better to only offer coupons for special occasions like product launches.

What occasions are best to offer customers coupons?

You can start by offering customers coupons on special occasions like Christmas, Black Friday, or January sales. People are more willing to spend money during these periods anyway, so your campaigns will be more likely to succeed.

Which companies are good at coupon marketing?

If you are looking for benchmarks, you should definitely analyze Amazon's couponing strategy. The Banana Republic and H&M are also well-known for their seasonal sales supported by coupon marketing.

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优惠券邮件模板

优惠券邮件模板

优惠券是吸引顾客的有效策略。页面提供了多个优惠券邮件模板，帮助企业提升销售和顾客忠诚度。通过邮件营销直接发送优惠券到顾客收件箱，简单易用。

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什么是优惠券？营销策略使用优惠券的好处优惠券邮件主题举例优惠券邮件模板优惠券邮件模板1 优惠券邮件模板2 优惠券邮件模板3 优惠券邮件模板4 优惠券邮件模板5 优惠券邮件模板-常见问题多久发放一次优惠券？最好在什么样的情况下发放优惠券？哪些企业善于使用优惠券营销策略？

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还有什么比优惠券更让顾客心动的呢？能够以低价购买心仪的产品会鼓励顾客购买看上的产品或服务。

越来越多的企业加入了电商大军，把生意搬到了网络。因此，在线商店的营销策略使用得越好，能够从众多竞争者中脱颖而出的几率就越大。优惠券是吸引新老顾客的绝佳策略。根据最新的研究，77%的顾客拥有优惠券之后会多消费$10至$50，而68%的消费者认为优惠券提升了顾客忠诚度。（来源）

什么是优惠券？

优惠券是一种数字营销策略，旨在提高销售量，通过优惠券吸引更多的顾客。优惠券的使用有着很长远的历史。在传统的背景下，从宣传册或杂志中剪下优惠券用在实体店中（现在还有这种情况）。随着科技的进步，越来越多的优惠券以密码的形式存在，在线结账平台（或实体店）付款时输入密码即可使用。

通常情况下，使用优惠券的营销策略都很简单。有很多CMS系统可以生成密码，让用户结账时候使用。

营销策略使用优惠券的好处

优惠券的使用和操作都非常简单。您只需要创建一个编码（如：CHRISTMAS），连接电商系统的折扣，并分享给顾客即可。
优惠券能带来很多实用的启示。您可以通过计算多少用户使用了优惠券来衡量优惠券策略的成功率和编码渠道的成效。
优惠券有助于建立顾客忠诚度。如上所述，顾客认为优惠券能提升忠诚度。为了充分利用这一点，您可以设置邮件营销，为重复购买的顾客单独发放优惠券。
恢复遗弃的购物车。 您可以向未付款的顾客通过邮件发送优惠券，鼓励他们完成购物。
可以使用优惠券推动新产品的销售。

给顾客优惠券有很多种方法。其中最受人欢迎的一种就是邮件营销，即把优惠券直接发送到顾客的收件箱。

优惠券邮件主题举例

下一次购物可节省【X】%
特殊礼物等你拿！
优惠券送给您！
上次购物的“致谢礼”
下一次下单可节省【X】%
好久不见啦。访问店铺主页享受【X】%的折扣
感谢您的信任。我们为您准备了特殊的礼物。
【X】%的折扣
使用编码节省【X】%
【编码】- 付款时输入编码，低价购买心动的【产品／服务】

优惠券邮件模板

优惠券邮件模板1

Hello [name],

Don’t waste this limited opportunity to grab your favorite [product] for [X] off. Simply use this [discount code] at checkout.

Follow this link to use your coupon now [link]

优惠券邮件模板2

[Name], thank you for being our client…

We believe there are more of our products/services that you’d like to get, but something is stopping you.

If it’s the price, then…

GET [X]% OFF YOUR NEXT PURCHASE!

Here’s your coupon code, but hurry up! It expires on [date]:

[code]

Please redeem this code on any product/service purchase before [date] to receive an instant [X]% off at checkout!

Button: SHOP NOW

优惠券邮件模板3

Dear [name],

Thank you for placing an order with [name of the store].

We hope that [product/service] will make your life easier.

We really appreciate you being our client, that’s why we want to offer you [X]% off your next purchase.

Just use the code [code] at checkout*.

*The coupon code applies to [all/limited] items except [handcrafted/customized products/services].
*You can buy any product/services from [name of the store] and get [X]% discount off your next orders using this code.

优惠券邮件模板4

Save [X]% off of your next order.

[Name], [#] days have passed since your last order.

We want to encourage you to treat yourself to a little something extra with this coupon:

[code]

It’s valid for until [date] and gives you [X]% off of your purchase!

Go to our store to redeem the coupon: [link].

优惠券邮件模板5

Hello [name],

Your friend [friend’s name], who you recommended our store to, has just placed an order with us.

This means that you get a [X]% discount on your next purchase!

Next time you shop with us, just use the code [code] at checkout to enjoy your hard-earned discount.

Button: Go to the store

优惠券邮件模板-常见问题

多久发放一次优惠券？

发放优惠券的频率取决于很多因素，应该进行仔细的规划。如果刚开始使用优惠券，最好在推出新产品的时候使用。优惠券不应使用得太频繁，因为会影响企业的底线，或者顾客会习以为常，就不愿意以完整的价格购买您的产品或服务。

最好在什么样的情况下发放优惠券？

刚开始使用优惠券的时候可以选在特殊的节假日，如圣诞节、黑色星期五或一月促销季节。节假日期间顾客更愿意花钱购买，所以您的营销策略更容易成功。还可以考虑在顾客生日或本地节假日时给顾客发放优惠券。

哪些企业善于使用优惠券营销策略？

说到使用标准，可以参考亚马逊的优惠券策略。Banana Republic和H&M同样也是善于使用优惠券营销策略的知名企业。 Shopify同样通过优惠券营销策略降低了购物车遗弃率。

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如果您是一个消费者寻求一个供应商或批发商的折扣，您可能会发现以下的折扣电子邮件模板很实用。

折扣邮件模板

折扣邮件模板随时可用，提升客户忠诚度与利润！获取有效的折扣活动建议，避免负面影响，并学习如何撰写吸引客户的邮件。立即访问获取更多技巧和模板。

产品销售邮件模板

Discover five free product sales email templates and top email marketing strategies to boost your e-commerce sales. Learn how to plan annual sales events and promotions to attract potential customers with discounts and special offers. Save time with customizable templates and enhance your marketing campaigns now!