自助服务是优秀客户服务的关键,包括客户门户、知识库等。代表需在知识库中回答问题、协助讨论,并制定使用规则。LiveAgent提供免费知识库模板以提升客户服务体验。
每个努力提供卓越客户服务的公司都应该为客户提供自助服务选项,例如客户门户、知识库、强大的常见问题库和社区论坛。客户肯定会使用这些工具,很高兴有机会自己查找信息,并利用与他人就他们在使用您的产品或服务时可能遇到的问题进行协商的可能性。
由于知识库和客户端的使用, 用户可以查阅已设置好的产品文章、教程或技术提示。他们还可以使用论坛提问,在那里他们可以与其他用户和您公司的代表讨论各种主题。
在本文中,我们想讨论您的代表在知识库和客户门户的日常运营中所扮演的角色。他们的职责应包括:
我们深知,处理非标准的问题和案例总是比遵循基本程序需要更大的工作量,难度也更大。所以我们创建了一些知识库答案示例,客服在回答与降价或涨价相关的问题时使用这些答案,也可以与顾客探讨在公司遇到的不愉快的体验,或造成知识库使用者冲突的对话。
Hello [user’s name or users’ names]! Thank you for starting this discussion. We really value the opinions of our customers, but we also want you to understand certain actions taken by [company’s name].
This [price reduction/increase/sales] was caused by [list of reasons for the specific situation].
We didn’t make this decision overnight, and it was preceded by a thorough analysis and consultation with some of our clients, who were selected at random.
We hope you understand [company’s name] reasons. Please note that we are open to having conversations with you about this and can continue this discussion further. We want to hear you out!
Hi [user’s name or users’ names]! We appreciate the fact that you decided to discuss your experience of [negative experience the customer mentioned or the alternative discussed] openly on our forum.
This gives us a chance to react and creates a field for discussion. It would be really helpful for us if you could provide us with some more details about [negative experience/alternative]. [When exactly did it occur? / What was the most frustrating aspect for you? / What features does this alternative tool provide that we don’t? / What makes this alternative more attractive than our product or service?]
We genuinely want to offer our customers the best possible [experience/product/service], so we can assure you that we will act upon the information you provide us with.
Looking forward to continuing this discussion with you!
Hey there! We appreciate the fact that you use our knowledge base regularly and want to share your opinions and thoughts.
However, this portal operates based on some clear [terms and conditions/internal rules/regulations].
It’s not a place for aggressive debates, arguments, or, even worse, discussions that lead to insulting other users.
That’s why I need to ask you not to continue responding to this thread. Also, if you plan to engage in any other discussions, please do so according to our rules.
Let me summarize the outcome of your conversation: [summary – listing the essential points from the thread that were written before the argument started].
Now that the issue has been summarized, this topic will be closed and you won’t be able to add new comments. I hope you understand this decision.
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不,客服无需参与客户论坛或知识库中的每一次对话或讨论。 知识库指的是“顾客自助服务工具” 。其目的是让客户能够在很大程度上独立地查找信息。当他们想咨询某事或征求别人的意见时,他们可以发起一个线程并与其他客户或用户互动。
客服这一过程中应该起到协助的作用,并且只有在客户无法找到信息、或其他客户提供错误或误导性的答案,或者讨论出错时才参与。
最好写明知识库用户为使用资源和信息必须遵守的规则或条件。透明的规则使客服更容易管理知识库并杜绝不受欢迎的行为。记住,如果不进行调整,知识库将会像其他由用户创建的资源一样变得混乱不堪。
明确该做什么和不该做什么将避免客服不知道该如何应对或不确定是否应该参与讨论、干预的情况。因此,您的知识库应该井然有序,更易于客户使用。您所在公司的知识库是为您所有,所以您有权利制定一些规则,并要求顾客遵守。
如上所述,知识库就是要让客户使用,但是知识库的使用应该遵守您的规定。为防止出现某些客户不断以社会不可接受的方式行事、粗鲁或开始争论的情况,请告知用户哪些是禁止行为。
在创建知识库条款和条件时,强调版主会进行干预的行为,说明在哪些情况下,会暂时停止用户使用论文,或将用户从论坛中删除。在客户开始使用您的知识库之前,尽一切可能将这些规则传达给客户,然后确保用户遵守规则。
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